Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
CRM Systems
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Inside Salesforce.com
Inside Salesforce.com's New Mobile Services Platform

By Jennifer LeClaire
April 11, 2013 6:59AM

    Bookmark and Share
Salesforce.com says its new Mobile Services enable developers to produce mobile apps in days, rather than weeks or months, using pre-built services for authentication, user access, testing, and analytics. By providing pre-coded tools for those services, the new Salesforce Platform allows developers to focus on perfecting the mobile-app user experience.
 



Cloud-computing and CRM pioneer Salesforce.com has just introduced its new Salesforce Platform Mobile Services, which promise to accelerate mobile app development with new tools, programs and events. Salesforce says the new services help pave the way for enterprises to tap into real-time customer data using powerful mobile apps.

Discussing the need for a suite of services like this, Salesforce explains that many businesses have been struggling with efforts to produce better mobile apps for their sales, marketing and customer service departments. Development teams are often forced to make trade-offs between a great user experience, secure access to business data, and development speed.

To overcome the hurdles, enterprises frequently resort to hiring specialized developers, with all the associated extra costs. But even then, the teams and technologies for building modern apps can't always connect to relevant business data unless they tie-in to slow, cumbersome legacy app development environments that can hamper the user experience.

Fast Tracking Development

We caught up with Scott Holden, VP of platform marketing at Salesforce.com, to learn more about how the new services will help the mobile-app development process. As he sees it, two factors are most important: speed and customer data.

The Salesforce Platform, he explained, "delivers the fastest path from idea to mobile app because it provides pre-built and pre-coded services -- such as authentication, user access, testing, reporting and analytics." Traditionally, developers have had to code for these services themselves using legacy platforms, Holden said.

Using the Salesforce code and tools can help eliminate "weeks or even months from the development cycle, and allows the developer to really hone in on what makes the app truly engaging -- the user experience." Holden predicts that with Salesforce.com's new Mobile Services, "developers can deliver amazing mobile apps in just days."

Software Development Kits

The Salesforce Mobile SDK 2.0 caters to developers. The open source project lets enterprise developers securely connect enterprise data to any mobile app -- native, hybrid or HTML5 -- on any iOS or Android device. The SDK also makes it possible for HTML5-based apps to leverage device features like the camera and geolocation, and it provides additional libraries for key enterprise requirements such as authentication and secure offline storage.

Meanwhile, Developer Mobile Packs -- open source "quick start" packs -- let any web developer build HTML5 or hybrid mobile apps on any platform and access real-time Salesforce.com data. Mobile Packs leverage the Salesforce Platform REST APIs through a choice of JavaScript frameworks (AngularJS, Backbone.js and jQuery Mobile) to offer greater development flexibility and deliver amazing data-centric mobile experiences. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:





 CRM Systems
1.   Microsoft Takes CRM to Gov't Cloud
2.   Salesforce1 Adds Mobile Features
3.   Salesforce Partners with Philips
4.   Salesforce1 for Retail for Digital Age
5.   Oracle Buys Micros Systems for $5.3B


advertisement
Microsoft Takes CRM to Gov't Cloud
With Dynamics CRM in early 2015.
Average Rating:
Salesforce1 Adds Mobile Features
To access, analyze, act on biz data.
Average Rating:
Salesforce Partners with Philips
On cloud-based healthcare platform.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.