Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Microsoft/Windows
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Samsung Drops Its Windows RT Tablet for U.S.
Samsung Drops Its Windows RT Tablet for U.S.

By Barry Levine
January 15, 2013 11:40AM

    Bookmark and Share
Samsung said it would have difficulties in hitting the lower price point it believed that Windows RT devices should have. Mike Abary, head of Samsung's U.S. tablet division, said the company was not making a permanent decision, but decided that now "might not be the right time" for a Windows RT tablet.
 



Samsung has decided not to launch Windows RT tablets in the U.S. The move by the major mobile device maker is another blow to Microsoft's ARM-based operating system, which is trying to gain a foothold in the fast-moving category.

At the Consumer Electronics Show in Las Vegas last week, the Samsung executive in charge of PCs and tablets for the U.S. indicated that the decision by the South Korea-based company was based on weak demand. Mike Abary told news media that such a launch would require "a lot of heaving lifting," because of the need to educate consumers about the differences between Windows RT, which does not run Windows legacy apps, and Windows 8, which does.

Not the Right Time

In December, the head of Dell's PC business said he had recommended to Microsoft that it not use the Windows brand for the RT/ARM devices, because of this legacy apps issue. Microsoft has targeted RT tablets at consumers, and Windows 8 tablets at businesses.

Abary also said that Samsung would have difficulties in hitting the lower price point it believed that RT devices should have. He added that the company was not making a permanent decision, but decided that now "might not be the right time." Samsung has developed an RT tablet, called the Ativ Tab, and could still decide to release it in other markets. Toshiba and HP have already withdrawn their plans for an RT tablet.

The consumer confusion issue is potentially a showstopper. In addition to understanding that a Windows RT machine would not run Windows apps, the buyer would also need to understand that the device offers two interfaces, touch and a traditional Windows desktop, the latter which needs a keyboard and mouse or touchpad.

Troubling Stories

Dell, Asus, Lenovo and Microsoft itself have brought RT tablets to market. Acer is expected to bring one out before the second quarter.

Charles King, an analyst with industry research firm Pund-IT, said was "too early to call RT a failure, as some people have positioned it." But, he added, it's appropriate to describe RT as being "in trouble."

King told us he had heard that more than one retailer had "troubling stories of a significant number of consumers who bought a RT tablet and returned it a few days later when they realized it wouldn't support legacy apps." Microsoft has relaxed its return policy for RT tablets, primarily because of that issue.

He added that the decision by Samsung, as "one of the biggest and most successful vendors," is a setback for RT.

Same Position

Ross Rubin, principal analyst for Reticle Research, said that, without legacy apps, RT "has had to start in the same position" as, say, Hewlett-Packard's failed webOS-based TouchPad tablet.

Pricing has also been an issue, he noted, since RT tablets' have been priced as much as the starting iPad, and, to be productive with the included RT-version of Office, a customer would need to spend another $150 to $200 on keyboard and mouse.

Rubin agreed with King that "it's early" to judge RT's success. Rubin suggested that Windows 8 could gain strength, leading to more apps designed for what had been known as the Metro interface and which can run on RT tablets as well.
 

Tell Us What You Think
Comment:

Name:





 Microsoft/Windows
1.   Win Phone 8.1 Update Already on Way
2.   Yammer Moved to Office 365
3.   Can One Size Windows OS Fit All?
4.   Microsoft CEO Sees 'Bold' Plan Ahead
5.   Future of Laid-Off MS Employees


advertisement
Microsoft CEO Sees 'Bold' Plan Ahead
With unified Windows for all platforms.
Average Rating:
Design Central to Microsoft Future
New ethos a break from functional past.
Average Rating:
Bing Lets Europeans Be 'Forgotten'
Following in Google's footsteps.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 
Samsung Postpones Launch of Tizen Phone
The possibility that the Tizen operating system can survive is dropping. So the scheduled third-quarter launch in Russia of the Samsung Z smartphone, which is designed for the mobile OS, is being postponed.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.