In a move to keep up with the demand for more storage space, Seagate on Tuesday rolled out the next evolution of its FreeAgent line of external hard drives. Dubbed GoFlex, the latest in Seagate's family of storage solutions is designed with flexibility in mind.
Beyond traditional USB 2.0 storage, the GoFlex line up offers plug-and-play portable and desktop drives. Consumers can use a variety of cables and desktop adapters to connect to the devices from which they need to upload or download files. GoFlex also offers interoperability between Microsoft Windows and Mac OSX computers.
"GoFlex interface cables are about providing the speed, performance and connectivity people need to support their interaction with their digital content. The explosive growth of video capture and multimedia collecting is expanding personal digital libraries to terabytes worth of content within the home," said Dave Mosley, executive vice president, Sales, Marketing and Product Line Management at Seagate.
Digital Content Explosion
More than half of people planning to purchase a new hard drive consider the interface connection an important factor in their selection, according to recent research from Yankee Group. GoFlex drives answer that demand with a myriad of cables to choose from.
One example Seagate is pushing is media sharing with the GoFlex TV HD media player. The company says consumers can insert a GoFlex ultra-portable drive into the media dock, or another connecting another storage device, digital or Flip camera and view movies, photos, and music in 1080p high-definition and surround sound.
"As consumer's lives become increasingly connected, people will demand capabilities beyond the traditional hard drive," said Carl Howe, director of Anywhere Consumer Research at Yankee Group. "Consumers are looking not only for storage, but for new ways to use their digital content. Connecting, sharing, and repurposing content is part of the purchasing decision process for today's 'Anywhere Consumer'."
Simplifying the Supply Chain
Seagate is including an NTFS driver for Mac OS X on all GoFlex portable and desktop offerings. Consumers install the driver once on their Mac computer, and it allows access and file storage on a Windows-formatted drive.
Charles King, principal analyst at Pund-IT, can also see business applications for the new drives. Professionals who use Windows-based machines at work but use a Mac at home can tote their work on a drive or transfer data from one machine to another while on the road.