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"Fundamentally, Big Data technologies arose as the volumes of information organizations create/store -- particularly unstructured and semi-structured data -- became increasingly unwieldy and problematic. Early solutions were specifically designed to address just those problems," King said.
"But truly effective Big Data technologies and strategies must extend beyond that material to encompass the structured information stored and analyzed in traditional relational databases.
"In fact, unless solutions can effectively address and analyze all of an organization's information resources, users risk creating little more than new classes of costly, inefficient information silos. In such cases, so-called Big Data solutions will deliver little more than tactical -- hops rather than the transformative leaps they promise."
King said the essence of IBM's trio of Big Data announcements -- the new DB2 with BLU Acceleration, InfoSphere BigInsights and Streams enhancements, and new PureData System for Hadoop -- demonstrates its three dimensional view of Big Data.
"In contrast to some competitors, the company believes Big Data isn't some new issue requiring emerging or arcane technologies. Instead, IBM views Big Data as a fundamental challenge that stretches across the IT landscape, tangibly affecting the technology market as a whole and businesses of every sort and size," he said. "By successfully developing innovative Big Data solutions across their various spheres of influence, IBM helps its customers pursue and ensure their own success."
All offerings are available in the second quarter, except the PureData System for Hadoop, which will start shipping to customers in the second half of 2013.
Posted: 2013-04-05 @ 7:59pm PT
Vertical has been doing this for years... Yawn.