HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 7 MINUTES AGO.
You are here: Home / Apple/Mac / iPhone Continues Its Domination in US
BMC IT solutions:
IT products & services for the ultimate competitive business advantage.
BMC.com
Apple's iPhone Continues Its Domination in US
Apple's iPhone Continues Its Domination in US
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
06
2013



Samsung makes a lot of headlines for its market share in global markets. But it turns out Apple still reigns supreme in the smartphone wars stateside -- and by a healthy margin.

According to the latest comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, in October, Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share.

We turned to Roger Entner, principal analyst at Recon Analytics, to get his thoughts on the Apple victory. He told us the numbers do not surprise him.

"We see now the full effect of the new iPhone 5S and 5C on the market," he said. "Apple came to market with its new devices later than Samsung did, so we're seeing the full onslaught of the new Apple phones. The fourth quarter is usually the strongest quarter for smartphone sales, so it should get even better for iPhone."

150 Million Smartphone Owners

comScore reports that 149.2 million people in the U.S. own smartphones. That calculates to a 62.5 percent mobile market penetration during the three months ending in October -- and up 4.1 percent since July.

Again, Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers, up 0.2 percentage points from July. Samsung ranked second with 25.4 percent market share, up 1.3 percentage points. Motorola made the leap to third with 7 percent, up 0.1 percentage points. Finally, HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

In terms of where mobile consumers are going online, Google sites ranked as the top mobile media property with 88 percent of the traffic but Facebook came in a close second with 84 percent and posted the strongest mobile app performance.

Rounding out the top five most trafficked mobile sites are Yahoo sites, Amazon sites, and Apple. Also in the top 10 are AOL, Pandora.com, Microsoft sites, Wikimedia Foundation sites, Turner Digital, eBay, CBS Interactive, Glam Media, ESPN and the Weather Company. On the mobile app front, Google Play, Google Search, Pandora, YouTube, Gmail, Apple App Suite, Instagram, and Twitter are among user favorites.

Samsung's Global Wins

The smartphone market is exploding globally, growing 38.8 percent year-over-year in the third quarter of 2013. So says market research firm IDC's latest Worldwide Quarterly Mobile Phone Tracker.

Vendors shipped 258.4 million smartphones in the quarter. That's a new record for units shipped in a single quarter, beating the last quarter by 9 percent.

Samsung maintained its leadership position, shipping more units than the next four vendors combined, according to IDC. Samsung's flagship models received the lion's share of attention, with more carriers adding the Galaxy S 4, continued demand for the Galaxy S III, and the introduction of the Galaxy Note 3.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

NETWORK SECURITY SPOTLIGHT
Sony is no stranger to breaches. Sony’s PlayStation Network was hacked in 2011 and attackers obtained 77 million user accounts. The latest attack comes against Sony Pictures Entertainment.

ENTERPRISE HARDWARE SPOTLIGHT
Doctor Who had K-9, the robot dog that accompanied him on adventures through space. Now, Mountain View has K5, a 5-foot-tall, 300-pound robot security guard patrolling in the Bay Area.

MOBILE TECHNOLOGY SPOTLIGHT
Beleaguered handset maker BlackBerry is targeting iPhone users with an offer the company hopes they can’t refuse -- $550 to leave Apple and switch to the new BlackBerry Passport.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.