Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Data Storage
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
EMC
EMC's ViPR Brings 'Software-Defined' to Storage Market

By Jennifer LeClaire
September 4, 2013 10:35AM

    Bookmark and Share
The ViPR software-defined storage platform is built on proprietary protocols and it's hard to get support with proprietary standards. But EMC is a big enough player in the storage market that its share could force the ecosystem to comply with its standards. The 800-pound gorillas could make EMC's protocols their standard, said analyst Zeus Kerravala.
 



In a technology world where software-defined is the hottest buzzword since cloud computing, EMC is rolling out new technologies that aim to help IT infrastructure teams lead transformation projects.

As part of a 24-hour, around-the-world live launch, EMC announced its ViPR Software-Defined Storage Platform. The company is positioning the technology as a "critical enabler to speeding this transformation." It rolls out later this month.

Using ViPR, the company said its customers can manage both existing storage infrastructure (using the ViPR Controller) and the data residing within it (using ViPR Data Services). That sets the stage for improvements in automation and the foundation of a modern storage architecture for future application deployments.

Tapping a Macro IT Trend

Amitabh Srivastava, president of EMC's Advanced Software Division, called the launch a significant milestone for its vision to deliver customers the foundation on which to build a Web-scale data center capable of growing to 10s and 100s of petabytes of information.

"By delivering ViPR ahead of industry expectations, we will provide our customers with a lightweight, software-only approach to storage management and a foundation for next generation applications," he said. "This approach not only solves the problems they face today, but provides a path to the future."

ViPR will deliver Object Data Services -- a capability the company says sets the solution apart from the competition. ViPR Object Data Services offer support for multiple standard APIs including Amazon S3, OpenStack Swift and Atmos. The tech also gives customers the ability to view objects as files, providing near-file access performance without the latency inherent in current object storage models.

"ViPR simplifies a very complex problem -- the management of heterogeneous storage environments while extending the functionality of existing storage arrays is truly powerful," said Laura DuBois, program vice president of Storage at IDC. "There's a macro trend in IT right now toward self-service, and ViPR is a first important step in making this real -- and easy."

Really Software-Defined?

We caught up with Zeus Kerravala, principal analyst at ZK Research, to get his thoughts on the latest "software-defined" product roll out in the IT industry. He told us ViPR is essentially a storage virtualization technology -- and the term software-defined is overused today. Still, he said, there is a need for ViPR.

"When you think of the way customers historically deployed storage, they've had storage on individual arrays with varying degrees of utilization," Kerravala said. "When one array is full you can't pull storage from one system and move it to another. You've got to add more storage to it."

VIPR, he explained, allows a customer to create a virtual pool in which it has a single view for all of its storage. He compared the technology as a management overlay that offers a single view into the company's storage and called it an interesting idea.

"EMC's traditional storage business is being rapidly standardized so it's hard to create differentiation in just storage. The management tools have to be the place where EMC has to differentiate itself," Kerravala said.

"It's built on proprietary protocols and typically it's hard to get ecosystem support with proprietary standards, but EMC is a big enough player in the storage market that its share would almost force the ecosystem to comply with its standards," he said. "The 800-pound gorillas could make EMC's protocols their standard."
 

Tell Us What You Think
Comment:

Name:

Duane Tursi:

Posted: 2013-09-24 @ 8:12am PT
There's no doubt that data centers as they exist today are in the midst of a massive transformation, truly a virtual upheaval. The virtualization era completely uncouples all assets around the data center into fundamental resources or building blocks comprised of memory, processor and disk. This shift paves the way for smart software to govern those assets in the best possible way for application performance, data protection and high availability. The prospect also exists for up-and-coming companies to seize this opportunity.





 Data Storage
1.   Cloud Firms Offer Azure Starter Kit
2.   Amazon Intros Zocalo Storage Service
3.   EMC Moves Toward Hybrid Cloud
4.   Oracle Boosts ZS3 Storage Server Line
5.   Fusion-IO Deal Speeds SanDisk Shift


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
EMC Moves Toward Hybrid Cloud
Buys TwinStrata; debuts VMAX3 storage.
Average Rating:
Cloud Firms Offer Azure Starter Kit
Carpathia, Equinix partner on launch.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.