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Americans Spent 2 Billion Hours on Social Media, Just in July By Adam Dickter December 3, 2012 5:10PM     The total time spent on social media in July was estimated at 121.1 billion minutes, up from 88.4 billion a year earlier, according to Nielsen. And Facebook, which has 1 billion user accounts, remained "the most popular Web brand in the U.S.," Nielsen said, commanding a 17 percent share of consumers' minutes spent on the Web.   Related Topics Internet Social Media Nielsen Facebook Pinterest Twitter Blogger Latest News iPhone Takes a Hit in Satisfaction Dell Kills Its In-House Public Cloud After 360, There Comes the Xbox One A Terabyte's the Limit Now at Flickr Customers Less Satisfied with Win 8 Not only are we spending more time on social media, but we're evidently having trouble setting boundaries and pulling ourselves away. Nearly a third of people ages 18 to 24 surveyed by research giant Nielsen said they have used social networking while in the bathroom. That's among the more striking bits of data showing how addicted Americans have become to connection through Facebook, Twitter, Pinterest, Google+ and other networks, culled together in Nielsen's annual Social Media Report, released Monday. Women 'Like' It More Also of note is that women are spending substantially more time on social media than men: eight hours, 37 minutes when using a PC and nine hours, 43 minutes when using mobile devices, compared with six hours, 13 minutes and six hours, 44 minutes for men, respectively, in July. Based on interviews, analytics and other data, Nielsen reports that American consumers spent a mind-boggling combined 520.1 billion minutes accessing the Internet this July, up sharply from 430.4 billion last July. Of that, 129.4 billion minutes were spent on mobile applications, more than double last year's 58.8 billion. They spent more of that time liking photos and statuses, sending tweets or reading blogs than they did shopping, doing research or paying bills. Twenty percent of consumers using PCs and 30 percent of those using mobile devices were on social networks. The total time spent on social media in July was estimated at 121.1 billion minutes, up from 88.4 billion a year earlier. And Facebook, which has 1 billion user accounts, remained "the most popular Web brand in the U.S.," Nielsen said, with 152.2 million unique PC visitors in July. Facebook usage commanded a 17 percent share of consumers' minutes spent on the Web. Google's blog-hosting site Blogger came in a distant second with 58.5 million unique visitors, followed by 37 million for Twitter. Twitter's mobile app saw 3.6 billion minutes spent by users collectively, compared with 27 billion for Facebook. "When it comes to accessing social content, it's all about mobile," Nielsen said in its report. "App usage now accounts for more than a third of social network time across PCs and mobile devices." That's a 76 percent jump from last year. So, are we a society wasting our productivity on nonsense, posting and reposting jokes and memes and cat videos and letting the economy slip even deeper into the abyss? (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Business Intelligence 1.   HP and SAP Team on HANA Database 2.   MS Dynamics Saving Revlon Millions 3.   HP Boosts Data Center IT Automation 4.   Salesforce Rolls Out B2C Communities 5.   HP Takes Contact Centers Virtual HP and SAP Team on HANA Database Large-scale, in-memory data analytics. Average Rating: HP Boosts Data Center IT Automation With new tools for developers and cloud. Average Rating: HP Takes Contact Centers Virtual Teams with Avaya on CEaaS Offering. Average Rating:

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Mobile Enterprise Spotlight

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