Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Google Drives Open Auto Alliance for In-Car Tech
Google Drives Open Auto Alliance for In-Car Tech

By Jennifer LeClaire
January 6, 2014 10:55AM

    Bookmark and Share
The Open Automotive Alliance is interesting because it’s essentially Google and a bunch of automakers, including Audi, GM, Honda and Hyundai plus Nvidia, a chipmaker. Adding a tier one supplier like Delphi or Continental as well as middleware players to the mix with Google and the auto manufacturers might make the alliance more successful.
 



As expected, Google on Monday announced plans to drive deeper into the automotive industry with an alliance that could disrupt the status quo in the infotainment realm. The company is partnering with Audi, GM, Honda, Hyundai, and Nvidia to drive in-car technology innovations to the next level.

Patrick Brady, director of Android Engineering, for Google, explained the company’s thought process in a blog post. In this multi-screen world, he said, switching between our different devices should be easy and seamless.

“Common platforms allow for one connected experience across our phone, tablet and PC, so we get the right information at the right time, no matter what device we’re using,” Brady said. “But there’s still an important device that isn’t yet connected as seamlessly to the other screens in our lives -- the car.”

Minding the Gap

Google’s new partnerships with some of the world’s largest automakers aims to address that gap. The alliance will essentially bring Android, the world’s largest open platform, to the open road through the Open Automotive Alliance, a global alliance aimed at accelerating auto innovation with an approach that offers openness, customization and scale.

“Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience,” Brady said. “Wouldn't it be great if you could bring your favorite apps and music with you, and use them safely with your car's built-in controls and in-dash display?”

Google is working with its alliance partners to make possible new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. As Google sees it, putting Android in the car will bring drivers apps and services they already use, while enabling automakers to more easily deliver cutting-edge technology to their customers. Brady also said it would create opportunities for developers to extend the variety and depth of the Android app ecosystem in new ways.

Google’s Show

We caught up with Mark Boyadjis, a senior analyst at IHS Automotive, to get his thoughts on the alliance. He told us the Open Automotive Alliance is interesting because it’s essentially Google and a bunch of automakers, plus a chipmaker. He’d like to see a tier one supplier like Delphi or Continental get on board, as well as middleware players.

“Obviously Microsoft is not going to join this alliance but middleware players that have applications or frameworks could play a role. Android has some middleware as it is but I think the idea is best suited to get as many players involved as possible. Then I think it would be successful,” Boyadjis said.

“I think it’s a show that Google is putting investment into the automotive space. They are trying to become more automotive while all the auto companies have tried to become more electronic," he added.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Smart Watch Patent Surfaces
2.   iPhone 6: Bad for Apple Tablet Sales?
3.   GoTenna: Work-Thru for Dead Zones
4.   Nokia X Phones Had Identity Crisis
5.   Microsoft Axes Android Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Nokia X Phones Had Identity Crisis
'Gateway' devices didn't resonate.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.