Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
World Wide Web
Real-time info services with Neustar
Average Rating:
Rate this article:  
McAfee App Protects Your Facebook Photos
McAfee App Protects Your Facebook Photos

By Barry Levine
August 3, 2012 2:19PM

    Bookmark and Share
With McAfee's Social Protection, in Facebook News Feeds your friends will see the McAfee logo and a thumbnail of a generic blurred image instead of your photo. Next to it will be a link saying that you invite the user to "see protected photos" in such-and-such album by downloading the McAfee viewer.
 



Sure, posting your photos to Facebook is great, but what if you don't want them viewed except by certain people? Intel and McAfee have come up with a solution.

It's called Social Protection, and it's a new browser plug-in/Facebook app that prevents your photos from ending up in embarrassing or otherwise unwanted places. McAfee is describing it as personal digital rights management for your photos.

Friends Need Viewer

Once you've installed it and restarted your browser, the app pixelates photos posted to Facebook, and, to view the photos in normal mode, your friends need to install the app's photo viewer. Without the viewer, the protected photo remains encrypted, and cannot be downloaded, copied, printed, or even screen-captured. Additionally, the photos are stored on Intel's servers, not Facebook's.

For those friends who want to see your photos, the viewer will be free. McAfee said it hasn't yet determined if it will charge for the app that pixelates your photos, or if the app will be merged with another, already existing product.

In Facebook News Feeds, for instance, your friends will see the McAfee logo and a thumbnail of a generic blurred image instead of your photo. Next to it will be a link saying that you invite the user to "see protected photos" in such-and-such album.

Social Protection will be out by the end of August in a public beta. It works with Internet Explorer 8 and above, and Firefox 8 and above. McAfee said it is releasing the product as a beta so that it can gauge whether people actually want to use it.

A Facebook user could, of course, manage privacy settings on the site so that non-friends will not have access to your photos. But there's the problem that your so-called friends could share your photos with anyone.

One Possible Use?

Social Protection will also have the ability to identify you in untagged photos, so you'll be able to find out about all those untagged photos that have you in less-than-flattering positions and situations. The app will let you contact said acquaintances to request or demand that the offending photo be removed -- or you can really escalate and report it to the brass at Facebook.

Intel is involved, because it is McAfee's owner, and most of the development work was done by Intel's software and services group in Argentina.

One area where the new app could have some use, if it became widely used, could be protecting images from the prying eyes of would-be employers.

For instance, earlier this year the Boston Globe ran a story about companies that ask for Facebook usernames and passwords as part of the interview process, so they can check the private profile page.

It cited a New York City statistician who refused to provide the login information to an interviewer, and another case of a security guard who was similarly asked for his login during a reinstatement interview with the Maryland Department of Public Safety and Correctional Services, after he returned from a leave of absence.

The practice by those employers and others have resulted in a variety of complaints by the American Civil Liberties Union and others. It could also point to a possible market for McAfee's photo protection app. Even if the username and password was turned over to a potential employer, that wild photo at last year's New Year's Eve party could remain under wraps.
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 World Wide Web
1.   Heartbleed Exploit Could Cost Millions
2.   'Like' Cheerios, Give Up Right To Sue
3.   Google Earnings, Sales Disappoint
4.   Tech Giant Alibaba Plans U.S. IPO
5.   Google Street View Unravels CAPTCHAs


advertisement
Heartbleed Exploit Could Cost Millions
But it could have been prevented.
Average Rating:
Don't Reset Passwords for Heartbleed?
Added caution needed to ensure security.
Average Rating:
Internet Devices Lure Hackers
Mundane devices end up in online crime.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.