If you haven’t yet heard of Blu Products, chances are you are going to hear a lot more about the Miami-based smartphone brand in the days ahead. That’s because the company just rolled out new Android devices -- unlocked -- for as little as $89.
Blu is rolling out the new Studio C Series, which will be compatible with any GSM network in the United States. That means consumers can use the phone on T-Mobile, AT&T, Metro PCS, Cricket Wireless and a slew of other GSM networks. Blu was founded in 2009 and has sold over 8 million devices in over 40 countries.
"Blu is dedicated to continue bringing consumers choice in the way of unlocked smartphones, driven by the demand for affordable quality devices and the freedom of selecting their airtime provider, thus by eliminating the dependency of locked devices which the network carrier has to offer," said Samuel Ohev-Zion, CEO of Blu Products.
The Cheapest Unlocked Phones Available
The line up starts with the Studio 5.0 C HD and Studio C mini, which are now selling on Amazon.com. The devices are unlocked with Dual-SIM support and run the Android 4.4 KitKat OS. The Studio 5.0 C models are powered by quad-core 1.3GHz processors to accommodate 4G HSPA+ networks. They sell for $149.
For its part, the Studio 5.0 C HD features a 5-inch HD IPS screen with 294 ppi pixel density. It carries an 8-megapixel autofocus rear camera, including LED Flash, and full HD 1080p recording, as well as a 2-megapixel front-facing camera. Rounding out the specs, the device offers 1GB RAM, and 64GB expandable microSD slot.
Meanwhile, the Studio C mini offers a 4.7-inch IPS screen with 200 ppi pixel density, a 5-megapixel autofocus rear camera, including LED Flash, full HD 1080p recording and a 2-megapixel front-facing camera. The device comes equipped with 64GB expandable microSD slot and sells for $119 unlocked.
The line up also includes the upcoming Studio 5.0 C and Studio 5.0 CE, which both offer 5-inch displays and will ship later this month. Both devices offer dual-SIM support, run on Android 4.4 Kit Kat OS, and are powered by a dual-core 1.3GHz mobile . The Studio 5.0 C will sell for $109 while the Studio 5.0 CE will sell for $89.
Competing With Samsung?
We caught up with Roger Entner, a principal analyst at Recon Analytics, to get his thoughts on the new Studio C line up. He told us, first off, the devices are selling at a really good price.
“At a time when we are seeing more device financing and more people are buying their own devices, the price points makes it really affordable. Smartphone growth lies in devices that generally are under $100 for over four inches of screen size,” Entner said.
“Some of these devices come in a little bit above $100, but if [they have] enough premium features it could make it very interesting. You can buy five Blus for the price of one Galaxy and the Galaxy is certainly not five times better,” he added.
Posted: 2014-08-10 @ 9:54pm PT
Their website is always having issues and if you do your research you will find they promised Android updates to their high end phones months ago to get people to buy them and then never delivered. Then last month their CEO said in an interview if people wanted the latest version of Android they could buy a new phone with it. A week later they announced that they weren't going to update the older phones the promised. Stay away from Blue, they don't care about their customers.
Posted: 2014-08-08 @ 10:42am PT
@Richard: You're right - their site at www.bluproducts.com isn't coming in at this moment. Could be they're overwhelmed by response.
Posted: 2014-08-08 @ 10:35am PT
Where is BLU? Their site is down and no one is answering their customer service line?