You are here: Home / Digital Life / EBay Modernizes Its Brand, Approach
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
EBay Modernizes Its Brand and Approach, Including Site Redesign
EBay Modernizes Its Brand and Approach, Including Site Redesign
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus

Shopping Web site eBay has announced a redesign along with several new features to modernize its brand and go head-to-head with Amazon, including offering same-day delivery service.

It all starts with a site redesign and a new logo that offers a cleaner, more contemporary look and feel. The new eBay offers what many are calling a more intuitive, convenient way to browse, decide and buy, as well as a new personal way to curate custom shopping experiences somewhat like Pinterest.

"The future of commerce is personal, driven by data. Search results and recommendations are no longer enough. Consumers want insight. And they want personal, curated selection that is relevant to them, controlled by them," said Devin Wenig, president of eBay, in a blog post.

"Consumers want experiences that are not intrusive but inspiring, experiences that don't dictate but guide and assist, in ways that feel authentic and natural. We want to make moments of inspiration instantly shoppable. This is what eBay is poised to deliver."

The 21st-Century Consumer

Wenig sees the future of commerce as global. That's not a new idea, but eBay is evolving to better meet the demands of customers in a world where technology has revolutionized the way people shop. Wenig predicts the $10 trillion global retail market will be transformed in the next few years.

"In a connected commerce world, consumers shouldn't care whether the product they want is at a neighborhood store, or in a shopkeeper's window halfway around the world," Wenig said. "Large and small merchants and consumers together will create nearly infinite selection and choice. If it is a product they want, consumers should be able to get it, anytime, anywhere. And the buying and selling experience should be easy, convenient and simple."

To that end, the company has begun offering same-day delivery service from retailers like Finish Line, GNC, Home Depot, Macy's, Office Depot, RadioShack, Target, Toys"R"Us and Walgreens in the San Francisco Bay area, with more cities to follow.

Wenig sees the future of commerce as mobile and increasingly multichannel via any connected screen. From his perspective, consumers want to move seamlessly across devices, through any shopping environment. He expects customers to move from a laptop, a phone, a tablet or TV, to store window, kiosk, or fitting room, to a shopkeeper or sales associate who knows who they are and what they want.

An Amazon Competitor

Greg Sterling, principal analyst at Sterling Market Intelligence, said notwithstanding eBay's strong traffic, the site had grown stale for many consumers.

"It seemed stuck and out of step with the current state of the Web. PayPal has been a much stronger and more dynamic part of the company," Sterling told us.

"The new logo and site design is an attempt to refresh and reintroduce the brand to people and get them to think of the site much more broadly as a general-purpose Amazon competitor."

Tell Us What You Think


Like Us on FacebookFollow Us on Twitter
Forrester study shows 187% ROI with Druva Endpoint Backup: In a commissioned study conducted by Forrester Consulting on behalf of Druva, Forrester found that the costs and benefits for a composite organization with 3,000 inSync users, based on customer interviews, are: 1) 187% return on investment, and 2) Total cost savings and benefits of $3.8 million. Click here to access the study now.
Product Information and Resources for Technology You Can Use To Boost Your Business

Sony is no stranger to breaches. Sony’s PlayStation Network was hacked in 2011 and attackers obtained 77 million user accounts. The latest attack comes against Sony Pictures Entertainment.

In its bid for the wearables market, Sony is reportedly developing a watch made out of electronic paper for release as soon as next year. The e-paper watch will emphasize style over tech innovations.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.