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Salesforce.com CEO Benioff Talks Cloud Marketing at CES By Barry Levine January 10, 2013 10:25AM     A company's trust, Salesforce CEO Marc Benioff said, "has to be your No.1 value." Separately from the CES keynote, Benioff also told CNBC that Salesforce has spent "a billion dollars acquiring companies just to be able to show our customers exactly how to connect with their customers," and CES is about the technologies that customers will be using."   Related Topics Marc Benioff Cloud Marketing Management Customer Service Enterprise CRM Salesforce.com Latest News Oculus VR Gets Huge Funding Boost Huawei Phone Is a Quarter-Inch Thin Yahoo, Apple Disclose Data Requests Free Video Messaging Comes to Skype Prism's Secret: Bigger Data Seizure (Page 2 of 2) Trust = 'No. 1 Value' Benioff also pointed to the many benefits of connecting either consumer or industrial technology to the cloud. He cited the examples of a Coca Cola Freestyle machine that allows a user to mix soft drinks or juices and then share a description of the mixture with friends, or a connected aircraft engine that could be diagnosed remotely. A company's trust, he said, "has to be your No.1 value." Separately from the keynote discussion, the Salesforce CEO also told CNBC that his company has spent "a billion dollars acquiring companies just to be able to show our customers exactly how to connect with their customers," and CES is about the technologies that the end customers will be using. Brad Shimmin, an analyst with industry research firm Current Analysis, noted that Salesforce.com and every company represented at CES are being affected by the movement to the cloud and to "the new desktop -- your mobile device." He said that Benioff "is trying to get across to his customers," including developers and the companies at CES, that an enterprise's technology no longer needs to end at the firewall, and they now must actively court, listen to and embrace their customers through the consumer technology their customers often use. < Previous Page  |  1  |  2   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com CommVault is a data and information management software company dedicated to providing organizations worldwide with a radically better way to manage data and information. Their unique Solving Forward philosophy allows them to deliver complete solutions with infinite scalability and unprecedented control over data and costs. Be among the first to experience Simpana 10 software. Click here now.  Cloud & Virtualization 1.   Study: Gap in Cloud Perception, Reality 2.   HP Offers OpenStack-Based Cloud OS 3.   Microsoft Debuts New Xbox One 4.   VMware Brings Analytics to Logs 5.   Box Offers App Developers a Cut

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Enterprise Hardware Spotlight

Samsung Offers Tiny, Superfast PCIe SSDs for Ultrabooks Solid-state drives are continuing their march forward. On Monday, Samsung Electronics announced it has started to mass produce the first PCI-Express 3.0 SSDs for the new wave of Ultrabooks.   Amazon.com Joins 3D Printer Craze, Enabling Wide Availability Commercially available 3D printers have recently moved from being expensive hobbyist devices to being pricey but accessible consumer and manufacturing machines. And now, Amazon.com will sell 3D printers & supplies online.   New Facebook Data Center Uses All Home-Grown Servers Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.

Mobile Enterprise Spotlight

Why Google's Project Loon is Smart Business Google is once again proving that it's much more than a search engine or even a mobile-device company, with Project Loon. The initiative aims to bring "balloon-powered Internet" to isolated areas of the world.   Authorities Want Smartphone 'Kill Switch' To Fight Thefts Law enforcement authorities are calling on the smartphone industry to adopt "kill switch" technologies that would deter theft by squeezing the market for selling stolen devices, which would be worthless if "bricked."   Small Business Gets Boost from Mobile Marketing Aside from the requisite e-commerce tricks, small businesses are turning their attention to the mobile arena to engage social media-savvy customers, as mobile marketing tools offer more channels.

Enterprise Technology Spotlight

New Facebook Data Center Uses All Home-Grown Servers Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.   Cisco Telecom Router Ready for Internet Traffic Flood The Carrier Routing System-X unveiled by Cisco for the telecommunications industry is a 400 Gbps per slot system that can be expanded to nearly 1 petabit per second, enough to deal with the coming flood in demand.   HP's IT in a Box Targets SMBs by Using Google Apps Hewlett-Packard is partnering with Google on HP SMB IT in a Box, which it bills as a "one-stop shop" solution for small and medium business customers. The move is likely to ruffle Microsoft's feathers.

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