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An extensive financial personality quiz at Movenbank assigns a financial "type" to the individual, such as salesperson, accountant, artist, and so on. There are also questions about financial information that a regular bank might request, such as annual income. Individuals can also connect a social media account, such as on Facebook or Google+, and can link to their Klout score.
The New York-based Movenbank said that using alternative forms of personal assessment, such as a Klout score, can be useful in determining if someone who, say, lost their job is still a good risk, as seen by the level of online influence.
If online reputation is an asset and can be measured, as Klout and other services contend, then incorporating online reputation into financial assessments could be a valid move. On the other hand, with some effort, one could fake some sort of online reputation, and the question is whether Klout and its ilk can figure out the difference.
Banks are not the only Klout-aware institutions. Some help-wanted ads, such as those for social media specialists, have begun specifying a minimum Klout score in their listings, as well.