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BlackBerry 10 Launch Effort Bears Fruit By Barry Levine January 31, 2013 10:34AM     Analyst Ross Rubin said the BlackBerry 10 platform and devices show "a way of working that will likely have a lot of appeal" to users interested in efficiency. The key to this, he said, is a new approach to maximizing screen real estate. BlackBerry 10 users can bring in menus from the side, shift between applications, or peek at messages -- all with one thumb.   Related Topics RIM BlackBerry 10 BlackBerry World BlackBerry Z10 Latest News What's in Store for Apple's iOS 7? Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK If you were BlackBerry CEO Thorsten Heins, you might be feeling pretty good today. Initial reaction to the do-or-die launch on Wednesday of the BlackBerry 10 devices has been mostly positive -- but will it be enough to turn the company around? The widely followed personal-technology columnist Walt Mossberg wrote Wednesday night in The Wall Street Journal that he liked the new virtual keyboard in the Z10, one of the two BB 10 models unveiled at the launch, as well as the collection of all messages in the Hub. In fact, he called that keyboard "the best and fastest out-of-the-box virtual keyboard I've used." But, he noted, the 70,000 apps for the new BlackBerry -- which is now also the name of the company formerly known as Research In Motion -- is a fraction of those available for the iPhone or for Android devices. 'Radical Reinvention' Mossberg also pointed to the lack of cloud -based storage, such as Apple's iCloud or Google Drive. Overall, Mossberg said, the Z10, the new Q10 model and BB10 "represent a radical reinvention" of the product line, offering "decent" hardware, a "logical" user interface and a general ease of use. This launch, he said, "has a chance of getting RIM back into the game" if it can attract more apps. However, BlackBerry may be on the way to solving any apps hurdle. The 70,000 apps does not match iOS or Android's library, but it is far more than any consumer or business user can digest quickly. More important, the company has stressed the ease with which developers can convert their Android apps for the BB10 platform, so the stream of apps may soon start flowing. We asked Al Hilwa, program director for Application Development Software Research at IDC, about apps for BB10. He described the batch of 70,000 as "a pretty good number," and said that amount at launch "was somewhat unexpected." He noted that developers will spend their time creating apps for platforms with sufficient numbers of devices, and, right now, "there's a battle for the third platform" that is largely between BB10 and Windows Phone. 'Fresh, Useful Ideas' Hilwa added that, while "most of developers' energy" right now is directed at iOS and Android, the company formerly known as RIM "seems to be rejuvenated." David Pogue at The New York Times apologized on Wednesday for ever having said that the company was doomed, now that the new BB10 devices were out. He described the Z10 as "lovely, fast and efficient, bristling with fresh, useful ideas." (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Stingray Traffic Manager on Amazon Web Services - Deliver Fast, Secure, and Available Applications. Looking to combine advanced load balancing with the application delivery features on Amazon Web Services? This process will allow you to run Stingray™ software on Amazon AWS using an Amazon account of your choice. Click here to view the complete range of Riverbed Stingray products on AWS.  Mobile Tech 1.   What's in Store for Apple's iOS 7? 2.   Google Glass Raises Privacy Concerns 3.   IDC: Windows Phone Now in 3rd Place 4.   Intel Going Mobile with Its New CEO 5.   Google Bets Its Empty Wallet on Gmail Mandatory BYOD Is Catching On Will be required by many within 4 years. Average Rating: Thorsten Heins Predicts Tablet Demise BlackBerry PlayBook may color his view? Average Rating: What's in Store for Apple's iOS 7? A 'flatter' look, new icons, and.... Average Rating:

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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.   Cisco Surges After Profit Exceeds Analysts' Estimates Networking equipment giant Cisco's net income jumped 14 percent in the latest quarter as revenue at all four of its divisions rose for the first time in a year and a half, as tech spending increases.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.

Mobile Enterprise Spotlight

What's in Store for Apple's iOS 7? There's been talk recently that Apple's products are beginning to coast on their glorious past. So, with Apple's big Worldwide Developers Conference opening next month, speculation is heating up.   Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.

Enterprise Technology Spotlight

U.S. Could Use Cyberattack on Syrian Air Defenses The Pentagon has cyberattack capabilities that allow the U.S. military to help blind Syrian air defenses without firing a shot -- abilities central to a debate over whether to intervene in the 2-year-old civil war.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.

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