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A Competitive Market
Salesforce said companies that use Communities can increase sales efficiency among partners and distributors, deliver better customer service, bring brands and agencies together around in-the-moment ad campaigns, and create a community for any need that arises.
We asked Brad Shimmin, a principal analyst at Current Analysis, for his feedback on Communities. He told us traditional portal vendors in the B2C space have been slow to adopt modern collaborative concepts, including those inherent in consumer social networking sites.
"For Salesforce to focus more squarely on B2C communities using the technology from Chatter gives them a good disruptive entrance into a mature and stable market," Shimmin said. "It's going to take Salesforce some time to come up to speed. Even some of the non-traditional B2C collaborative vendors like Jive Software have made an investment in social analytics that are internal and external facing.
"Salesforce is going to have to compete against the old guard as well as the young guns. The ability to apply business intelligence to real-time vast amounts of data that's gathered from these consumer engagement solutions, whoever can capitalize on that the best is going to win."
Salesforce Communities is scheduled to be generally available by the summer. Pricing for Salesforce Communities will start at $500 per month.