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IBM's Communications Mandate
Laura DiDio, principal analyst at Information Technology Intelligence Consulting, told us in order to maintain and extend the success of its Systems and Technology Group, Big Blue is now tasked with differentiating its growing array of solutions and services.
Although the company has proactively brought its entry-level pricing down to compete on a more level playing field with commodity x86-based servers for the last several years, she says, the perception persists among many rank-and-file businesses that IBM servers are out of their price range.
She said IBM Power Systems executives should continue to focus on differentiating the products, delivering competitive acquisition, licensing and technical support costs, and appealing to small- and mid-size businesses. To woo Hewlett-Packard and Dell customers to the Power Systems platform, she said, IBM must emphasize the strength and stability of its overarching corporate management.
"Overall, the newest Power Systems and PureApplication System offerings with the POWER7+ architecture deliver tangible and excellent value for all classes of businesses from SMBs to large enterprises," DiDio said. "Existing IBM customers and prospective customers alike will be well served by the Power Systems' improved performance and throughput, improved consolidation, energy efficiency and world-class RAS."