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Nissan Drives Into Hyped Up Wearable Tech Space
Nissan Drives Into Hyped Up Wearable Tech Space

By Jennifer LeClaire
September 9, 2013 11:04AM

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Will a smartwatch tied to a car make sense? It will for a slice of the consumer pie, not for everyone. But, maybe that's how the smartwatch industry will shake out, said wireless industry analyst Jeff Kagan, commenting on the Nismo Concept Watch that car maker Nissan will unveil at the Frankfurt Motor Show this month.
 



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If Nissan is introducing a smartwatch for the auto world, the next question is what's next? Kagan pondered: "Will we have smartwatches connected to our kitchen appliances that let us control the heat of the oven or let us flip a pancake? We'll just have to wait and see what happens next."

A Futuristic Vision

Nissan is already working on what's next. Earlier this year, the company launched the Nismo Lab -- a mobile laboratory that features advanced biometric training tools such as brainwave technology -- and JukeRide, performance analysis tools that capture live biometric and telematics data from the race cars and Nissan Nismo Athletes during races.

Nismo's vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.

Three key technologies have already identified for future development: ECG to measure the intervals of heart's rhythm and identify early fatigue; EEG Brainwave to monitor the drivers' levels of concentration and emotions; and skin temperature to record core body temperature and hydration levels.

The Nismo Concept Watch will also track and rate the user's social performance across Facebook, Twitter, Pinterest and Instagram via Nissan's proprietary Social Speed software.

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