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You are here: Home / Mobile Industry News / Samsung Still Dominating Mobile
Samsung Dominates Mobile Phone Sales Again in Q2
Samsung Dominates Mobile Phone Sales Again in Q2
By Mark Long / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
The latest stats from industry research firm Gartner indicate that Samsung and Apple continued to dominate the global smartphone market in this year's second quarter -- with the two handset makers capturing about half the market share and widening the gap between themselves and all other manufacturers.

"No other smartphone vendors had share close to 10 percent," said Anshul Gupta, a principal analyst at Gartner. "In the race to be top smartphone manufacturer in 2012, Samsung has consistently increased its lead over Apple, and its open OS market share increased to one-and-a-half times that of Apple in the second quarter of 2012."

The Gartner report also found that smartphone sales overall grew at a 42.7 percent year-over-year clip during the three-month period and accounted for 36.7 percent of mobile handset shipments overall.

Enterprise Adoption?

Since the Gartner report did not include specific numbers pertaining to enterprise adoption of Samsung's latest smartphones, we asked Gartner VP Carolina Milanesi whether she views Samsung's robust second-quarter sales as an indication that more enterprises are adopting the company's smartphones.

While Milanesi did not have specific numbers to share on the enterprise side of the market, she pointed out an interesting aspect regarding Samsung's recent advance.

"Android remains more of a bring-your-own-device (BYOD) phenomenon," Milanesi told us Tuesday, referring to the fact that more and more businesses are allowing employees to bring their own smartphones, tablets and PCs to work, connecting to applications on the enterprise network. "And certainly popular models such as [Samsung's] Galaxy S3 are increasing the pressure on enterprises IT to open the door to Android."

Weakening Demand for Feature Phones

During the second quarter, Samsung also led the field in the mobile device market overall by shipping 90.4 million units -- equivalent to a 21.6 percent global market share. By contrast, mobile phone sales of former market-leader Nokia fell 14.8 percent, down to 83.4 million units shipped, representing a 19.9 percent market share.

"Declining smartphone sales is worsening Nokia's overall position," Gupta observed. "It had already lost the No. 1 position to Samsung in the previous quarter and is facing reduced profitability due to continuous declining sales of premium smartphones."

On the downside for handset makers, mobile device shipments on a global basis amounted to 419 million units -- a 2.3 percent decline in comparison with the same period last year. Among other things, the continuing decline in demand of feature phones significantly weakened the market overall.

Gupta also attributed the slowdown in handset demand to both the challenging economic environment and users postponing upgrades to take advantage of high-profile device launches [like the anticipated iPhone 5], as well as promotions expected later in the year.

Robust Galaxy S3 Shipments

Gartner attributed Samsung's success in the mobile market overall to the fact that smartphones accounted for 50.4 percent of the company's total device shipments in the second quarter. Moreover, Samsung's Galaxy S3 was the best-selling Android product during the period -- and if not for product shortages, would probably have been even higher, the firm's analysts said.

By contrast, Apple's iPhone sales fell 12.6 percent in comparison with sales during the first three months of 2012. And Gartner anticipates that Apple's iPhone sales will continue to decline on a sequential basis during the quarter underway if Apple delays the release of its next-generation iPhone 5 to the final quarter of this year.

"In the race to be top smartphone manufacturer in 2012, Samsung has consistently increased its lead over Apple, and its open OS market share increased to one-and-a-half times that of Apple in the second quarter of 2012," Gupta said.

Thanks to Samsung's robust sales of Galaxy smartphones, Google's Android platform dominated the global smartphone market with a 64.1 percent share, Gartner reported Tuesday. Apple's iOS was a distant second with an 18.8 percent share, with Nokia's Symbian (5.9 percent) and Research In Motion's Blackberry (5.2 percent) platform trailing far behind the market leaders.

Tell Us What You Think


Carlo Broglia:
Posted: 2012-08-16 @ 6:19am PT
Symbian is still at 5.9%. Where is the celebrated Windows Phone?
In February 2011 we were told it would sell like hot cakes, just wait a few months.
Now we have to wait for WP8, right?

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