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'No Longer Walks on Water'
Apple is facing several major competitors in the maps space. Nokia has adapted its years of data and experience in mapping to create a Here mapping app for iOS and other platforms, Google has a browser-based version of its popular Maps app, and the search giant is also reportedly getting a new iOS version ready for launch.
Laura DiDio, an analyst with industry research firm Information Technology Intelligence Consulting, noted that Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." Even after problems with AntennaGate in the iPhone 4 and the iPad 2's light leakages, she said, "the criticisms didn't stick."
But the situation with Maps could be different, she said, because in the real world, there are problems "if you make the wrong turn in the Australian outback."
As a result, DiDio said, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers beyond just saying, 'We're working hard to fix Maps.' "