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"The question is, will new smartphones from Microsoft and RIM put more power in the hands of the enterprise concerning employee mobile device use, particularly for accessing corporate resources?" asked Dan Shey of ABI. "Such change would directly impact enterprise device market share."
A Gain from Samsung's Loss?
Nokia in the beginning of last year announced a partnership with Microsoft expected to be worth $1 billion to create and market new devices. Since then, Nokia has become the leading maker of Windows handsets in the world, though Windows devices are also made by rivals such as Samsung and Dell .
With Samsung now hampered by Apple's successful claim of smartphone patent infringement against it and a possible U.S. ban of several Samsung Android-based devices, Nokia and Microsoft may sense an opening.
"Apple and Samsung are well positioned in terms of their iPhone and Galaxy brands for near- to mid-term," Shah said. "However, if Apple is successful in achieving a ban on the mid-tier Samsung Galaxy Android smartphones in the USA, then it could indirectly help Nokia increase its presence in the U.S. market at the expense of Samsung."
If not, he said, any Nokia growth would come at the expense of Research In Motion, HTC and other smaller rivals.
Posted: 2012-08-30 @ 5:48pm PT
THe Author is mentioning about share of smartphones alone. In total phone sales (feature and Smart) Nokia is still the king. Nokia also has a strong patent portfolio so that it can obviosuly use along with Microsoft to reign supremen and get royalty payouts from other smartphone makers of Windows phone.
Strategy which Nokia is utilizing is to have 2 tier of smartphones (High end with windows and lower ends with symbian ). THe cheaper ones Nokia Asha series are already being received well in the asian sub-continenet and are a hybrid of feature and smart phones.
Apple/Samsung gained the share in smartphones as Nokia only had phones with symbian now once it gets Windows it can compete both in high end and low end.
6 months down the line it should be good. Also do not forget Navteq the organization which supplies maps to all leading cars like Audi, Acura Honda TOyota is owned by Nokia so their mapping is far superior to Google or any other provides on the phones
Posted: 2012-08-29 @ 8:59pm PT
Commercial likely filmed with new lumia phone otherwise it makes no sense