Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
CRM Systems
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Oracle Buys Cloud Marketing Automation Company Eloqua
Oracle Buys Cloud Marketing Automation Company Eloqua

By Jennifer LeClaire
December 20, 2012 12:01PM

    Bookmark and Share
"Oracle said the company would become the centerpiece of its marketing cloud, but when a vendor is putting a service organization together it's great to have building blocks with known reputable services and technologies like the ones that Eloqua possesses," said analyst Charles King. "So hats off to Oracle. It's a good deal. Eloqua is a quality company."
 



Oracle on Thursday announced its latest acquisition. The software giant agreed to purchase Eloqua, a cloud-based marketing automation and revenue performance management software company, for $871 million. The sales price equals $23.50 per share.

Eloqua's modern marketing cloud helps companies make the most of every marketing component and more efficiently drive revenue. Once integrated into the Oracle software fold, the company will launch what it calls a "comprehensive Customer Experience Cloud" offering to help companies transform the way they market, sell, support and serve their customers.

"Modern marketing practices are driving revenue growth and is a critical area of investment for companies today," said Thomas Kurian, executive vice president of Oracle's Product Development. Kurian explained that Eloqua's technology will become the "centerpiece" of the Oracle Marketing Cloud and becomes an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.

Modern Marketing Revolution

Specifically, Oracle expects the resulting solution to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touch point.

"Exceptional customer experience starts with knowing your customer's preferences and delivering a highly personalized buying experience," said Joe Payne, Chairman and CEO of Eloqua. "Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers."

Charles King, principal analyst at Pund-IT, told us it's a good deal for Oracle.

"Eloqua is well established. The company's original idea was to blend traditional lead generation and sales generation methodologies -- hard copies of mailer advertisers -- with new online e-mail- and Web site-based tools and technologies," King said.

Eloqua has proven its prowess in this space, attracting the likes of Hewlett-Packard and Dell as customers (relationships that may soon end after the acquisition is final).

Profitable Business Model

King said Eloqua had developed a solid, profitable business with its model, and the company's technology assets would empower Oracle to add effective services and tools to its home-grown commerce and sales and service modules in the Fusion app stack.

"Oracle said the company would become the centerpiece of its marketing cloud, but when a vendor is putting a service organization together it's great to have building blocks with known reputable services and technologies like the ones that Eloqua possesses," King said. "So hats off to Oracle. It's a good deal. Eloqua is a quality company that should pay off very well for Oracle and its customers."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 CRM Systems
1.   Oracle To Buy TOA Technologies
2.   Salesforce App Personalizes the Sale
3.   Microsoft Takes CRM to Gov't Cloud
4.   Salesforce1 Adds Mobile Features
5.   Salesforce Partners with Philips


advertisement
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Microsoft Takes CRM to Gov't Cloud
With Dynamics CRM in early 2015.
Average Rating:
Salesforce1 Adds Mobile Features
To access, analyze, act on biz data.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.