Seagate and AMD have joined forces to develop what they call the next generation of high-speed data transfer -- and they are showing off their innovation this week at the Everything Channel Xchange Conference in New Orleans.
The companies offered the first public demonstration of their Serial ATA 6GB/second storage interface. With burst speeds of up to six gigabits a second, the innovation targets bandwidth-hungry desktop and laptop PC applications such as gaming, streaming video, and graphics multimedia.
The Seagate and AMD demonstration featured two Seagate SATA disk drives -- one a shipping Barracuda 7200.12 3GB/second hard drive and the other a prototype Barracuda 6GB/second drive -- in a desktop PC to show the performance difference between the two generations. The PC was powered by an AMD prototype SATA 6GB/second chipset.
Satisfying Bandwidth-Hungry PCs
"The increasing reliance of consumers and businesses worldwide on digital information is giving rise to gaming, digital video and audio, streaming video, graphics and other applications that require even more bandwidth, driving demand for PC interfaces that can carry even more digital content," said Joan Motsinger, Seagate vice president of personal systems marketing and strategy. "The SATA 6GB/second storage interface will meet this demand for higher-bandwidth PCs."
Seagate said the mainstream storage interface for desktop and notebook computers enhances power efficiency and improves Native Command Queuing, a SATA feature, to increase overall system performance and data-transfer speeds of mainstream PC applications, but especially applications with heavily transactional workloads, such as scientific modeling and forecasting and engineering design and simulation.
"The new SATA 6GB/second technology not only incorporates the best features of previous SATA generations, but also includes new enhancements," said Leslie Sobon, vice president of product marketing for AMD. "This innovation enables AMD to continue to evolve its technology platforms and to develop low-cost designs that our technology partners can use to improve their own PC and laptop products."
A Strategic Target Market
Read/write speed on drives and system throughput is a continuing evolution in the storage market, according to Charles King, principal analyst at Pund-IT. However, he noted, the key issue in this collaboration in the valuable target market.
"AMD and Seagate are looking at gaming PCs and servers that deal with a lot of high data volume throughput. These aren't the sorts of drives that are going to appeal to the needs of everyone," King said. "If you happen to either have a hobby or be in a business that requires you to write a lot of data on a regular basis, drives like this are likely to save you some time and effort."