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David vs. Goliath
Charles King, principal analyst at Pund-IT, said the IT industry loves a horse race, since it gives vendors a chance to pitch their own solutions as thoroughbreds and to portray competitors' offerings as thorough-going nags.
But, King added, the industry loves a David and Goliath story even better. That's because when the resulting brouhaha casts a spotlight on plucky start-ups and promotes them as front runners, it quenches Silicon Valley's endless thirst for self-mythologizing and also serves to benefit venture capitalists and other early-stage investors, he said.
"The ongoing interest in what have come to be known as microservers contains melodramatic elements of both of these dynamics, but Intel's launch of its new Atom S1200 processors may change that," King told us. "Why? Because while initial interest around microservers centered on the efforts of entrepreneurs leveraging ARM-based architectures and technologies, those companies are months or even years away from offering all of what Intel can deliver with the new Atom S1200 family."
Intel is already working on the next generation of Intel Atom processors for extreme energy efficiency codenamed "Avoton." Available in 2013, Avoton will further extend Intel's SoC capabilities and use the company's leading 3-D Tri-gate 22nm transistors, delivering world-class power consumption and performance levels.
The Intel Atom processor S1200 is shipping today to customers with recommended customer price starting at $54 in quantities of 1,000 units.