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Avi Greengart of Current Analysis said that "we are definitely in a new era," but it's because users are "no longer tied to a desktop."
Apple's view, he pointed out, is that desktops and laptops "have one set of capabilities and interactive modes," while mobile computing should be kept "deliberately simple" because they have other factors at play. Accordingly, he said, Apple has developed a smartphone OS and moved it to the tablet, while Microsoft has "taken a desktop OS and moved it to mobile."
It's not so much that Windows 8/RT represents a turning point for Microsoft, Greengart told us, as it is the company's "bid to transform itself" to conform to this new era in which it finds itself, an era where it is still struggling to get a foothold in mobile.
Ross Rubin of Reticle Research echoed both Rotman's description of new interaction modes and Greengart's contention that Microsoft is simply migrating to the new era. Rubin said that Microsoft "would argue Windows 8, for all of its changes and improvements, like faster boot time or a new processor architecture, just extends the PC era toward new ways of working." The company, he added, sees that we're in an era when users employ "a mix of inputs," such as voice, touch, or mouse-keyboard, to "get the job done."
Posted: 2012-10-26 @ 2:06pm PT
I don't want to hear any Ballmersoft names again when it comes to my personal satisfaction. I want to hear what it brings to my life, not theirs.