News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Personal Tech / T-Mobile's Phone 7 Device Sold Out
Gartner's #1 for endpoint backup
T-Mobile's Phone 7 Device Sold Out in Uneven U.S. Debut
T-Mobile's Phone 7 Device Sold Out in Uneven U.S. Debut
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus

It's the day after the launch of Microsoft's Windows Phone 7 smartphones in the U.S. How are the new platform and devices doing?

If selling out one of the three smartphones is any indication, Phone 7 appears to be doing well. On Monday, the first three Windows Phone 7 devices went on sale in the U.S., at AT&T and T-Mobile stores -- the Samsung Focus, the HTC Surround, and the HTC HD7. The HD7 is reportedly already sold out at T-Mobile.

'In an Embryonic State'

But the reception appears to be uneven. Some observers have noted the lack of in-store promotion for Phone 7 devices at AT&T and T-Mobile stores, with valuable promotion space dedicated instead to Apple's iPhone at AT&T and Android devices at T-Mobile.

The HTC HD7 offers a 4.3-inch, 800x480 touchscreen, internal storage up to 8GB, 720p HD video, and a five-megapixel camera. The Surround features a slide-out speaker for sharing music, internal storage up to 16GB, and 720p HD video. The Focus offers a four-inch display, a five-megapixel camera with panorama and other enhanced photo options, internal storage up to 8GB, and 720p HD video. Both the HD7 and the Surround have a kickstand for hands-free viewing.

The LG Quantum and Dell Venue Pro are expected to be released in the U.S. in the next few weeks, and Phone 7 handsets have been on sale in New Zealand, Europe and the Asian Pacific since last month.

Ramon Llamas, an analyst with IDC, said the Windows Phone 7 rollout is still "in an embryonic state," and expectations of the reaction have been distorted by the phenomenal launch of Apple's iPhone. "Microsoft simply doesn't have that kind of brand appeal," he said.

'Three Units in Stock'?

Llamas also noted that the advertising campaign so far has been oriented to "bad behavior" by people who are using their smartphones when they should be doing something else, like a bride walking down the aisle while using her handset.

The tone set by Microsoft's marketing campaign so far is that Phone 7 devices will free the country of such bad behavior. The campaign has indicated that the new phones use good smartphone design to get things done faster, so people can get back to their lives and, apparently, their otherwise good behavior.

Llamas pointed out that, at some point, people want to see what a given device can do, and that will drive demand for specific devices.

Current Analysis' Avi Greengart agrees, adding that the "teaser ads" have been successful so far in "cutting through the clutter" of smartphone-related advertising. He noted that the sold-out HD7 is the only Phone 7 device that T-Mobile is currently carrying in the U.S., and, at this point, "we don't know if they only had three units in stock or if the demand has been overwhelming."

Tell Us What You Think


Like Us on FacebookFollow Us on Twitter
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.