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Tips on Best Practices in Social Media Marketing
Tips on Best Practices in Social Media Marketing

By Jennifer LeClaire
July 29, 2011 8:11AM

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A key objective is to make customer service personal by offering an immediate response and interaction with customers. Companies, meanwhile, can discover new customers and issues on social channels and make the experience personal with actual responses from the team.
 



Looking for some best practices for social media marketing? Spredfast, an enterprise-class social media management and social CRM system, recently offered a webinar with some strategic insights worth reviewing.

Dubbed "The Social Media Pocket Guide: 6 Ways Marketers Should Use Social Media with the Proven Tactics to Achieve Success," Spredfast partnered with the American Marketing Association to serve up tips for developing and implementing an effective social media marketing program.

Social CRM Rising

"There's no question that the social floodgates have opened. Social media is impacting the way organizations do business because many customers are using social networking as their primary mode of interaction," said Jim Rudden, CMO of Spredfast.

"The result is a proliferation of formal and informal social media programs within every function and brand across most companies. So, Social CRM platforms are becoming an essential part of the infrastructure for managing all of the different components of social programs -- teams, accounts, audiences, networks and objectives."

Quick Review

In the webinar, attendees learned that having social media as a tool in the marketing arsenal is no longer a nice-to-have. It's a must-have. Rudden and Jordan Viator, director of social media at Spredfast, discussed the six main objectives every company should consider to have at the core of its social strategy, as well as highlighted real-world examples and proven tactics needed to achieve each objective.

Key topics of discussion included how social media ties into existing organizational goals, as well as proven tactics to use with each social media objective. The focus was on strategies that marketers can start implementing immediately. If you missed the webinar, you can still register for the recap. In the meantime, Spredfast offered up some of the learning to share with our readers.

Three Key Objectives

According to Spredfast, the first objective in any social CRM effort is to build brand awareness. In today's world, brand awareness is more social than ever before, thanks to Internet technologies.

People follow brands in the social media world to learn more about them. That means brands should be sharing content about culture, company news, employees, and products or services. Companies should also be promoting content that illustrates domain expertise while simultaneously providing value. Spredfast suggested sharing whitepapers, industry trends, pictures and info graphics.

Next objective: make customer service personal by offering an immediate response and interaction with customers. Spredfast stressed how helpful communications illustrate the responsive nature of a company. Companies, meanwhile, can discover new customers and issues on social channels and make the experience personal with actual responses from the team. On the sharing front, that means giving customers the education and tools they need to make the most of your product and sharing real-time updates to keep them informed.

A third key social media objective is event marketing. Promote event details, activities and news broadly, and offer real-time updates, alerts and reminders. That way, Spredfast said, audiences can participate more easily and more often. Spredfast suggests sharing real-time reminders and updates to ensure your network has every opportunity to be in the right place at the right time. You can also use events as opportunities to generate thought leadership and connect with community members who aren't present.

The final tips include guidance on product launches, building the sales pipeline and community activation. You can get in on the rest of these strategies by watching the Spredfast Social CRM webinar.
 

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