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2012 Tablet Spending Spree By SMBs Predicted
2012 Tablet Spending Spree By SMBs Predicted
By Mark Long / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
29
2011
(Page 2 of 2)

"Businesses of all sizes appear to be determined to capitalize on the tablet phenomenon," Baker said. "NPD's research shows that iPad purchase preference is higher among larger firms than smaller ones, which is an important indicator that Apple is gaining traction far outside its typical consumer space."

NPD's new survey did not attempt to gauge the impact that Microsoft's forthcoming Windows 8 operating system for PCs and tablets might have on the 2012 purchasing decisions of SMBs. "We ask about what people intend to do now and what their plans are based on what they know today," Baker said in a Thursday e-mail.

In other words, NPD did not ask respondents "to speculate on what they might do under a different set of circumstances in the future" nor query "about any potential impact of Windows 8," Baker added.

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