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Some industry watchers raised the possibility that this may have been an instance of market manipulation, not by any of the parties involved but by sophisticated mischief makers on the outside.
This would not be a first in market manipulation mayhem. Last year, a fake press release said Google purchased ICOA, a Wi-Fi provider, for $400 million. Stocks quickly reacted, and ICOA shares jumped, before the company's CEO and Google said the story was not true.
A troubling wakeup call for media watchers was the way established outlets and sites grabbed on to the news emanating from the press release, only to learn that the release was fake.