Dear Visitor,

Our system has found that you are using an ad-blocking browser add-on.

We just wanted to let you know that our site content is, of course, available to you absolutely free of charge.

Our ads are the only way we have to be able to bring you the latest high-quality content, which is written by professional journalists, with the help of editors, graphic designers, and our site production and I.T. staff, as well as many other talented people who work around the clock for this site.

So, we ask you to add this site to your Ad Blocker’s "white list" or to simply disable your Ad Blocker while visiting this site.

Continue on this site freely
  HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 13 MINUTES AGO.
You are here: Home / Contact Centers / Oracle Integrates RightNow, Fusion
Oracle Integrates RightNow CX with Fusion
Oracle Integrates RightNow CX with Fusion
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
18
2012

In January, Oracle acquired RightNow, a leading cloud-based Relevant Products/Services service solution, adding it to the Oracle Public Cloud suite of integrated services. On Thursday, the company announced that the RightNow CX Cloud Service customer experience suite will be integrated with its Fusion Relevant Products/Services Sales.

Fusion Customer Relationship Management is part of Oracle Fusion Applications, which also includes Fusion Middleware and Oracle Database. Among other features, Fusion CRM provides a single view of customers across the Relevant Products/Services, optimizes sales territories and sales incentives, and centralizes order and fulfillment systems.

Customer Interaction = Opportunity

The combination of RightNow with Fusion, the company said, combines service interactions from RightNow with sales predictions and segmentation capabilities from Fusion Sales. This will help businesses generate cross-channel customer interactions and increase opportunities for revenue and efficiencies.

Among other things, the company noted that the integration will allow sales personnel to review service histories as preparation for sales calls, and can provide information about buying habits of customers. Through the integration, products and services can be better matched to customers' service history, customer interactions can be better targeted, and new purchasing opportunities for customers can be more readily identified, the company said.

David Vap, Oracle group vice president, said in a statement that every customer interaction is an opportunity to grow the business. He added that "customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition," which can increase profitability.

Web, Social, Contact Center CX

According to an annual survey conducted by RightNow, 86 percent of customers choose not to do business with a company because of a bad experience. A cloud-based solution such as RightNow, according to Oracle, can result in a reduction of up to 30 percent in labor costs, as well as increased customer retention and acquisition.

RightNow combines Web, social, and contact center customer experiences, or CX, and is intended to help build trust and strength relationships.

The Web component allows consumers to use any device to research, purchase, or resolve issues. This includes the Intent Guide Cloud Service to guide customers; Self Service, a self-learning knowledge base; and a Mobile Cloud Service that optimizes options for portable devices.

There's also Chat service, a co-browsing service so that agents can work with customers via phone or live chat to make a purchase or find information, and an e-mail management service.

In social experiences, RightNow offers Support Community, a service for customers to share their experiences, an Innovation Community service for connecting to the most knowledgeable customers, and a Social Monitor to follow posts on Twitter, Facebook, YouTube, or RSS feeds. In addition, Self Service for Facebook offers tools to grow and support a fan base on Facebook.

The contact center component of RightNow is the Dynamic Agent Desktop service, through which customer requests are tracked and managed across enterprise systems. There's also RightNow Engage for providing feedback, outreach, analytics, and knowledge management combined with social-media collaboration.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
MORE IN CONTACT CENTERS

NETWORK SECURITY SPOTLIGHT
U.S. and European officials say they've knocked out a cybercrime group accused of inflicting hundreds of millions of dollars in losses worldwide, putting five key suspects in custody.
NEWSFACTOR.COM
NEWSFACTOR NETWORK SITES
NEWSFACTOR SERVICES
© Copyright 2016 NewsFactor Network. All rights reserved. Member of Accuserve Ad Network.