Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Cloud Computing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Cisco Merges Cloud and Managed Services Programs
Cisco Merges Cloud and Managed Services Programs

By Jennifer LeClaire
November 27, 2012 1:25PM

    Bookmark and Share
"Cisco created one program that resellers can access so they can sell the right product to the customer instead of only the ones they are certified to sell," said analyst Zeus Kerravala. "The worst thing that can happen is that you have three different resellers all certified in three different services trying to sell the same customer something different."
 



In a move to streamline sales, Cisco is merging its cloud and managed services programs into a single unit. Cisco hopes to better serve channel partners and customers with the consolidation.

"As the trend for delivering technology as a service continues, now more than ever, partners must evolve their business to support the demand for new consumption models such as cloud and managed services," Edison Peres, senior vice president of Worldwide Channels, wrote in a blog post. The new paradigm, he added, aims to help partners profitably monetize the cloud and managed services opportunity.

Cloud Partner Strategy Evolution

The groundwork was laid in September, when Cisco announced an evolution of its Cloud Partner strategy to bring data center infrastructure and cloud into the mainstream of its partner program with the introduction of the Cisco Master Cloud Builder Specialization. Tuesday's announcement marks the next phase of the strategy.

"Cisco has merged Cloud Provider and Cloud Services Reseller roles and the current Managed Services Channel Program into a single Cloud and Managed Services Program (CMSP) to simplify partner engagement with Cisco and to drive customer opportunities," Peres said.

With the consolidation, Cisco hopes to build a stronger ecosystem of partners that can address all the varied cloud and managed services needs of its customers. The newly combined program rewards partners for their expertise and investments for creating, selling and delivering Cisco-powered cloud and managed services, with financial rewards, branding, logo rights and go-to-market benefits.

Better for Consumers

Zeus Kerravala, principal analyst at ZK Research, told us the consolidation makes sense for Cisco, its channel partners and Cisco customers.

"When you look at Cisco's various cloud and managed service programs, there are a number of competing services that have not rolled together. The idea here is that if you are going to be a cloud reseller for Cisco, you should have access to the entire portfolio of different services that can fulfill that need," Kerravala said.

"Cisco created one program that resellers can access so they can sell the right product to the customer instead of only the ones they are certified to sell. The worst thing that can happen is that you have three different resellers all certified in three different services trying to sell the same customer something different."

Under the Hood

Some of the changes include removal of duplicate requirements, streamlined audits and refreshed partner and Cisco services requirements. Partners looking for predictability of pricing for their cloud and managed business can utilize a new Simplified Pricing Promotion.

CMSP partners can now combine additional Cisco incentive programs including Opportunity Incentive Program, Teaming Incentive Program, Solution Incentive Program, and Technology Migration Program.

The new program also allows partners to position and sell Cisco managed and cloud services more effectively. Once certified, CMSP partners can sell and deliver Cisco cloud and managed services globally.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Cloud Computing
1.   Microsoft Buys InMage Recovery Tech
2.   Amazon Intros Zocalo Storage Service
3.   Microsoft Takes CRM to Gov't Cloud
4.   New OpenStack Release Available
5.   EMC Moves Toward Hybrid Cloud


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Microsoft Takes CRM to Gov't Cloud
With Dynamics CRM in early 2015.
Average Rating:
New OpenStack Release Available
Red Hat touts VMware integration.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.