News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
A New Brand Name Powers Wireless Charging
A New Brand Name Powers Wireless Charging

By Jennifer LeClaire
December 12, 2013 10:32AM

    Bookmark and Share
"The new Rezence brand is much more than an icon, it's a promise to consumers that devices carrying the Rezence logo will be interoperable with one another," said Samsung Electronics Executive Vice President Chang Yeong Kim. "Rezence will allow us to move forward and bring consumer-friendly wireless charging to the global marketplace."

The Alliance for Wireless Power, or A4WP for short, is going where no charging technology has gone before. The alliance just debuted a consumer-facing brand that will serve as the official name for its wireless power technology: Rezence.

Rezence uses the principles of magnetic resonance to extend wireless power applications beyond the mat and accessories market into mobile devices and almost any surface. A4WP is working to build a global wireless charging ecosystem based on Rezence technology.

Board of director companies include Broadcom, Gill Electronics, IDT, Intel, Qualcomm, Samsung and SEMCO. A4WP will leverage the Rezence brand to support its product certification program by providing consumers with a recognizable icon that member companies can add to Rezence-certified product packaging, technical literature and future software applications. A4WP expects to launch the product certification program at the end of 2013.

The Essence of Resonance

Geoff Gordon, A4WP marketing committee chair, admitted it was a challenge for the A4WP marketing committee and its branding agency to create a distinct and easy to recognize brand concept that would speak to the unique benefits its technology brings to the wireless charging ecosystem.

"The name Rezence was derived from the words resonance and essence, communicating both the underlying technology and its ability to charge all types of electronic devices," he said. "The Rezence logo includes a simple, iconic mark in the form of a Z that can also be used as a standalone mark on a variety of applications."

This branding brings A4WP one step closer to its mission to publish technical specifications, maintain global testing and certification processes, and actively promoting the benefits of wireless charging technology throughout the consumer electronics industry.

Friendly Wireless Charging

"The new Rezence brand is much more than an icon, it's a promise to consumers that devices carrying the Rezence logo will be interoperable with one another," said Chang Yeong Kim, executive vice president and head of the digital media and communication R&D center of Samsung Electronics. "Rezence will allow us to move forward and bring consumer-friendly wireless charging to the global marketplace."

For retailers and other public locations such as airports, Rezence can be easily integrated into existing furniture and surfaces. For device manufacturers, Rezence leverages broadly adopted wireless technologies, such as Bluetooth Smart, which will allow manufacturers to minimize hardware requirements.

For industrial designers, Rezence provides more flexibility for charging applications to be installed into automobiles, furniture and other surfaces. And for consumers, Rezence will allow for a true drop-and-charge experience, including the ability to simultaneous charge multiple devices.

We turned to Roger Entner, principal analyst at Recon Analytics. He told us A4WP isn't doing anything earth shattering. The technology exists and the alliance is merely working to make it better and bring standards to the mix.

"Rezence is certainly more convenient than current solutions but it's the same tried and true technology. It's great but not really that revolutionary," Entner said. "The advantage is that the chargers will become interoperable the same way that USB chargers are interoperable."

Tell Us What You Think


Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at

1.   Profit and Revenue Slip for IBM
2.   Online Access for the Deaf and Blind
3.   Vaio Fit Battery Danger Forces Recall
4.   Drop in Global PC Shipments Slows
5.   Fast Seagate 6 TB Drive for Data Center

Online Access for the Deaf and Blind
Pilot program provides technology tools.
Average Rating:
Fast Seagate 6 TB Drive for Data Center
Can use 12 Gb/s SAS interface.
Average Rating:
Sony Digital Paper Cuts Paper Waste
High price justifiable for business.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.