Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
iPad
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Microsoft Positions Surface Pro as an Ultrabook That's a Tablet

Microsoft Positions Surface Pro as an Ultrabook That's a Tablet
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Despite the name, looking at the Surface Pro as only a tablet misses Microsoft's intention. As Surface General Manager Panos Panay wrote on the Official Microsoft Blog, the Surface Pro is "a full PC AND a tablet." The Surface Pro runs Windows 8 Pro, and therefore can run all Windows 7 applications. With a keyboard, the Surface Pro operates as a laptop.
 


With pricing information released Thursday for its Windows 8 Pro Surface tablet, Microsoft's vision for that important mobile category is coming into view. With the picture more complete, the question is -- where does Microsoft see the Surface Pro fitting into the market?

That's a question many industry observers are now asking, since the pricing for the Windows 8 Pro tablet is relatively high for a tablet -- $899 for the 64 GB version and $999 for the 128 GB, without the keyboard cover.

Some observers immediately compared the Surface Pro to Apple's category-leading iPad. The 64 GB iPad, with Wi-Fi and 4G, is the most expensive configuration for that device, and runs about $830. The Surface Pro doesn't have 4G, comes with a stylus, and has a 128 GB model, among other differences. A high-end Android tablet, such as the Asus 64 GB Transformer Infinity, goes for about $600.

'PC AND a Tablet'

But, despite the name, looking at the Surface Pro as only a tablet misses Microsoft's intention. As Surface General Manager Panos Panay wrote Thursday on the Official Microsoft Blog, the Surface Pro is "a full PC AND a tablet."

That's because the Surface Pro runs Windows 8 Pro, and therefore can run all Windows 7 applications. In addition, it supports either a printed keyboard Touch Cover or a Type Cover with moveable keys, so that, with the cover attached, it can also readily operate as a laptop.

This new approach to tablets may be derived from Microsoft's increasingly do-it-yourself approach to hardware. On Wednesday, CEO Steve Ballmer told investors at the annual shareholders meeting that, while his company does have "good hardware partners," it is sometimes the case that "getting the innovation right across the seam of hardware and software is difficult unless you do both of them."

This new "do both of them" approach could be supported by reports this week -- if they turn out to be accurate -- that the technology giant is in the process of manufacturing its own Surface smartphone, to be released in first quarter.

Battery Life

While the pricing, application compatibility, and overall capability may suggest the Surface Pro is an Ultrabook in disguise, one factor compares somewhat unfavorably -- battery life.

Microsoft confirmed on Thursday that the Surface Pro will have a battery life about half that of the Surface tablet running Windows RT, which is estimated at eight to 10 hours. That means four to five hours, at least in part because of the power requirements of the Surface Pro's Ivy Bridge Core i5 processor. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 iPad
1.   New Apple iPad Models on the Way
2.   Apple and Samsung Feel the Heat
3.   iPhone 6: Bad for Apple Tablet Sales?
4.   iPad, Other Devices Might Cause Rash
5.   Oyster E-Book Service Is Expanding


advertisement
New Apple iPad Models on the Way
Anti-glare coating, same screen sizes.
Average Rating:
Apple and Samsung Feel the Heat
As tablet competitors are gaining steam.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.