(Page 2 of 2)
Targeting Web and Mobile Experiences
Through the data delivered by Tealeaf's analytic software technologies, marketers are provided with the opportunity to learn more details about why customers interact with online Web and mobile resources in the ways that they do. Web commerce on a global basis is expected to reach $1 trillion by 2014 and with mobile commerce reaching $200 billion by 2015, according to a report cited by IBM Wednesday.
Chief marketing officers will be able to use the information delivered by Tealeaf's software to ensure that their future online and mobile marketing efforts deliver a more optimized online experience that boosts customer satisfaction -- even as it improves clients' customer service productivity.
"Marketers must continuously deliver a better customer experience on both the Web and mobile devices to meet the expectations of today's empowered consumers," Hayman said.
Once the acquisition closes, Tealeaf Technologies will be integrated into IBM's enterprise marketing and management group. IBM also said Wednesday that Tealeaf's existing clients -- which include Best Buy, Dell , DirecTV, Expedia, Geico and Wells -- would continue to receive support and enhancements for Tealeaf's customer experience analytics software.
Posted: 2012-05-04 @ 3:14am PT
I know Tealeaf for many years. Good for them. About the agent-less solution, I prefer the Clarisite EyeView approach.