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Microsoft Seeks to Boost Xbox Claim on the Living Room
Microsoft Seeks to Boost Xbox Claim on the Living Room

By Jennifer LeClaire
February 13, 2013 9:45AM

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There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4," said Yusuf Mehdi, Microsoft corporate vice president.
 



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Real Battle Has Not Begun

Rob Enderle, principal analyst at the Enderle Group, told us one could argue that in the game console world, no other vendor is in Microsoft's league. Still, he said, the real battle for the living room has not yet begun.

"There are three big companies chasing this opportunity. One is in the market, Microsoft. The other two are sort of working behind the scenes. Intel talked about its initiative today at AllThingsD, and we know Apple has plans. We just don't know a lot about it," Enderle said. "Given that Microsoft has product in the market that you can buy, you could certainly argue that they are in a league alone."

As Enderle sees it, until other vendors enter the field full force, Microsoft will not be in the heat of the battle for the living room. The TV market is still owned by the cable and satellite companies. Until Microsoft, Intel or Apple can figure out how to break that hold, he said, these are more like skirmishes at the edge of an empire that has not yet been breached.

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