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You are here: Home / Big Data / Yahoo Blocks Google Sign-Ins
Yahoo: You Can't Sign in With Google or Facebook Anymore
Yahoo: You Can't Sign in With Google or Facebook Anymore
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
You can't use your Facebook or Google credentials to sign into Yahoo's services anymore. Reuters is reporting that the search engine company has put the kibosh on the practice, though the change has not been completely rolled out yet.

The wire service revealed Yahoo’s plans to implement the transition gradually, citing a Yahoo spokesperson. The Internet giant will reportedly make users register for Yahoo IDs in order to use any of its services, including Flickr, its popular photo sharing site, and Fantasy Sports.

"Yahoo is continually working on improving the user experience, which includes our sign-in process for Yahoo Sports Tourney Pick'em," a Yahoo spokeswoman said in a published statement. "This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone."

Reclaiming Users

Yahoo is first laying down the law with Yahoo Sports Tourney Pick’em, a fantasy college basketball site. When I tried to sign on to the site, though, it allowed me to do so with a account since Yahoo and AT&T have a partnership on the mail front. AT&T acquired Bellsouth in 2006.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on Yahoo’s sudden move. To him, the company’s reasoning is no mystery. He told us the search engine giant is simply trying to "reclaim" its users and get the Relevant Products/Services that comes from using a "native ID."

“This move makes sense for Yahoo though it may alienate some people who are used to logging in with Facebook,” Sterling said. “This is also important for Yahoo's drive toward personalization of all its services and advertising.”

Yahoo’s Digital Woes

The move comes less than three months after Yahoo Mail’s massive outage and just more than a month after Yahoo Mail was hacked and user passwords were stolen. Yahoo is working with federal law enforcement to find and prosecute the perpetrators responsible for this attack.

Since then, Jay Rossiter, senior vice president of Platforms and Personalization Products at Yahoo, said the company has implemented additional measures to block attacks against Yahoo’s systems.

“In addition to adopting better password practices by changing your password regularly and using different variations of symbols and characters, users should never use the same password on multiple sites or services,” Rossiter said. “Using the same password on multiple sites or services makes users particularly vulnerable to these types of attacks.”

But that wasn’t the last of Yahoo’s recent woes. According to a report in The Guardian, GCHQ, Britain’s surveillance agency, is working with the NSA to intercept and store webcam images of millions of Internet users. The paper cited “secret documents” that reveal that the subjects of the snooping were not even suspected of any crimes. The Yahoo webcam was smack dab in the center of the controversy.

"We were not aware of, nor would we condone, this reported activity,” Yahoo said in a statement. “This report, if true, represents a whole new level of violation of our users' privacy that is completely unacceptable, and we strongly call on the world's governments to reform surveillance law consistent with the principles we outlined in December."

Tell Us What You Think


Anna Sparling:
Posted: 2016-08-24 @ 11:13am PT
I cannot sign into Facebook using Yahoo.

Barbara Rodriguez:
Posted: 2015-05-08 @ 12:56pm PT
I don't know what to think anymore. If I was hacked why can't I use a new password. Do you all have a phone where I can call you?

Posted: 2015-01-04 @ 6:54pm PT
@Adela: Sorry you're having trouble. This does sound like an issue for Yahoo's customer support team. Hopefully they can provide the help you need if you try them again.

Posted: 2015-01-04 @ 6:51pm PT
Thank you for your very enlightening article! If I may impose on you with a brief problem please?:

Long time ago I opened 2 yahoogroup accounts, but neglected to visit them. Recently they informed me they closed my accounts because of inactivity.

Surprisingly, today I received a Yahoo email about another member joining one of my 2 accounts. This revived my interest in seeing who else is still there and try to retrieve them and close them...BUT...Yahoo won't accept my login. Of course I clicked on Help and then on Customer Service...but after following their suggestions...they took me back to square one!

Thanks ever so much for any help to get to my 2 Yahoogroup accounts. If this is the wrong place, please be so kind as to pass this on to the right person or forum site? Happy New Year to you and yours! Sincerely, Adela

Posted: 2014-12-26 @ 12:37am PT
get fb login back

Posted: 2014-12-21 @ 8:02am PT
Why do I feel the urge to go and find who was hacking and beat them within an inch of their lives and drag their sorry selves to the police.

Gabby Comito:
Posted: 2014-12-20 @ 12:05pm PT
Did not help AT ALL! :( :'(

Posted: 2014-12-20 @ 8:32am PT
This is complete utter bull. I've used my facebook login since forever since I can't remember my alternative name, my mobile number (old phone thrown away), or my security questions. UGH! Change it back!

Posted: 2014-09-22 @ 5:10pm PT
Yahoo has really screwed this up. The process by which your google or facebook account becomes linked to your new yahoo ID is absolute garbage and doesn't work. Plagued with sign in errors and missing account information.

Posted: 2014-03-20 @ 8:45am PT
This is good news and it gives us confidence in our service provider that our privacy is
highly valued.

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