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Intuit and Salesforce Offer Joint Product for Small Businesses
Intuit and Salesforce Offer Joint Product for Small Businesses

By Barry Levine
September 19, 2011 1:53PM

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Dan Wernikoff, senior vice president and general manager of Salesforce's Financial Management Solutions division, said the Salesforce-Quickbooks combined product is intended to provide "a powerful, expanded view of business information that will help users turn leads into customers."

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Small businesses have a new tool for tying customer relationships into their financial management. Intuit, maker of the ubiquitous QuickBooks used by many small businesses, has teamed up with leading CRM-solutions provider Salesforce to release Salesforce for QuickBooks.

The new product is part of a lineup of recently released new QuickBook-related offerings from Intuit. The new Salesforce for QuickBooks, designed for current QuickBooks owners, is intended to better organize a small business's operations, by connecting front- and back-office functions and by allowing sales, lead tracking, and accounting information to be seen as interrelated data.

Integrating Salesforce and QuickBooks

The company said that the new product enables "the No. 1 CRM" to be plugged into "the No. 1 small-business accounting software." QuickBooks item pricing and availability, sales histories, and credit limits can be viewed together with Salesforce leads, opportunities and customer details.

For customers who already have QuickBooks and Salesforce products and services, a related offering -- Salesforce Integration for QuickBooks -- enables an integration of data between the two.

Dan Wernikoff, senior vice president and general manager of the company's Financial Management Solutions division, said in a statement that the Salesforce-Quickbooks combined product is intended to provide "a powerful, expanded view of business information that will help users turn leads into customers."

One of the ways the companies intend to help business owners save time is through the ability for data to be entered once, in one place, and then become available across the QuickBooks and Salesforce apps.

Customer-Base Challenge

A 360-degree view enables users to see current deals with customers and, at the same time, view current financial information. The user can also view a history of all interactions with a given customer, a listing of products or services the customer has from that small business, products about which they have expressed interest, and a record of any open claims or issues. Every communication, activity, or opportunity relating to a contact is tracked.

Using lead-management features, small businesses can use the new product to track and cultivate leads from campaigns conducted via websites, social media, or offline marketing, with dashboard reports measuring performance by channel. Duplication of order processing can be reduced by automatically creating a transaction in QuickBooks after the deal has been rendered in Salesforce.

As any small-business owner can attest, managing customer relationships is critical to ongoing success. Intuit said its annual survey of small-business owners showed that 54 percent of those responding said a shrinking customer base was their biggest challenge, and more than a quarter said that growing the business was their biggest concern.

Salesforce for QuickBooks comes in either a Group or Professional edition, at $18 per user and $60 per user monthly respectively, and is compatible with QuickBooks Pro and Premier 2011 and 2012, QuickBooks Online and QuickBooks Enterprise versions 11.0 and 12.0.

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