News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Small Business / IBM Helping Businesses Go Social
DDoS Protection Powered By Verisign
IBM Launches Services To Help Businesses Go Social
IBM Launches Services To Help Businesses Go Social
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
13
2012


Many companies are using or considering social-networking-based solutions for customer support, internal teams, knowledge base management, and other functions. This week, IBM said it will help organizations develop the skills they need for using social networking through new programs, services and partnerships.

The key goals of IBM's efforts are to educate companies on the benefits of social enterprise techniques, and to assess ways to overcome barriers to adoption. IBM's offering includes new technical workshops to improve skills, consulting to help foster a business culture for open collaboration and sharing, interactive online courses, live support, and one-on-one guidance from social business experts.

Investing in Social Networking

In June, the IDC Group ranked IBM as first in market share for social platform software in 2009 and 2010, which was the second year the company received that distinction.

IBM social software includes IBM Connections, either on-site or hosted, to provide communities, forums, wikis, blogs, and social analytics, as well as adaptations of Lotus Notes for the Web or mobile devices.

In a survey conducted by IBM last year among more than 3,000 CIOs in 71 countries, 55 percent of respondents said they planned to invest in social networking and collaboration-based software, as a way to increase their competitiveness. Seventy-seven percent said they wanted to change internal collaboration processes over the next three to five years.

The offered consulting services, through the company's Global Business Services, are intended to help businesses understand how the use of social business tools can help them meet their goals, as well as the resulting challenges. As an example, the company created in 2005 a set of guidelines for employees who wanted to blog. The guidelines were revised in 2008 and 2010, and IBM is including the development of internal guidelines for social business as one of the areas where it can help other companies.

'People Don't Do Business with Companies'

An IBM social business adoption workshop, developed with the Dachis Group, is designed to facilitate rapid adoption. In the mentorship programs, participants are shown how to become effective community managers, which has been identified as the fastest growing role in social business, and how to increase employee engagement in such communities.

The technical certification programs include assessment exams and training resources for day-to-day tasks associated with social software, and the Social Business Agenda workshops on IBM PartnerWorld offer discussion forums.

"People don't do business with companies," IBM says on the Social Business section of its corporate Web site. "People do business with people." Social media has become a major part of many companies' approach to their customers and to internal collaboration, and a variety of vendors are employing socially based, business-targeted solutions.

Salesforce.com, for instance, has redefined itself as a leader in the social enterprise, and has woven social networking tools and monitoring throughout its products. Similarly, SAP has described its Sales OnDemand package as "Facebook for the enterprise," and Microsoft, Google, and a range of other companies are racing to create ways for businesses to realize and use the benefits of social networking.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN SMALL BUSINESS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.