Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Small Business
Register for a certification exam.
Average Rating:
Rate this article:  
Microsoft Dynamics Now Helping Retailers Regain Their Edge
Microsoft Dynamics Now Helping Retailers Regain Their Edge

By Jennifer LeClaire
January 24, 2013 8:45AM

    Bookmark and Share
"Retailers have to deliver very personal, very relevant experiences to their customers in order to differentiate themselves from the crowd," advises Microsoft's Brendan O'Meara, explaining that Microsoft Dynamics for Retail can help retailers manage every aspect from store operations and supply chain to merchandising, call centers and financials.
 



As part of the National Retail Federation's Annual Convention and Expo, Microsoft executives rolled up their sleeves to demonstrate how top retailers are using Microsoft technology to attract customers, empower employees, and manage operations.

One of Microsoft's goals at the retail expo was to showcase how some of its new technologies and partner solutions can help retailers take their business to the next level. Perhaps the most important product introduction was for Microsoft Dynamics for Retail -- a software-based solution encompassing customer relationship management (CRM), customer engagement management (CEM), and a host of related functions, from financial and forecasting to store operations, supply chain management, and more.

Big Show, Big Challenge

The NRF expo, which is positioned as "Retail's BIG Show," ran from January 13-16th at New York's Javits Convention Center, with more than 27,000 retail professionals in attendance, including CEOs, small business owners, and a full range of marketing staffers.

One key theme of the show was dubbed "socialnomics" -- short for social economics and focused on transforming the way retailers need to do business in order to be profitable in today's social, mobile, digital world.

Brendan O'Meara, Microsoft's managing director for Worldwide Retail Sector, addressed the topic, emphasizing that a customer-centric approach is critical to making the sale these days. Why? Because today's 24/7 mobile and digital lifestyle has put customers in the driver's seat. Customers are armed with more information, more options and more expectations.

"Retailers have to deliver very personal, very relevant experiences to their customers in order to differentiate themselves from the crowd," O'Meara said.

Dynamics for Retail

As a highlight of their presentation, Microsoft execs announced the availability of Microsoft Dynamics for Retail, and demonstrated how it can help retailers reduce complexity.

Microsoft Dynamics for Retail is an end-to-end solution designed to help a retailer manage every aspect of the business, from store operations and supply chain to merchandising, call centers and financials, explained Michael Griffiths, who serves as global product industry director for Microsoft Business Solutions.

The software-based solution promises to help businesses connect better with customers by letting them buy, pick up, return, or exchange items on their own terms. Microsoft said Dynamics for Retail also helps empower salespeople and service reps by delivering relevant, real-time information as they interact with customers.

Demonstrating Dynamics

NRF attendees had a chance to see a Lotus Formula One race car parked at the booth, representing the breadth of capabilities Microsoft can provide. Lotus turned to Microsoft to help fine tune every aspect of its business, from managing the design, manufacturing, and testing of up to 20,000 parts on each car and analyzing real time data at the racetrack to managing their merchandising and e-commerce. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Small Business
1.   Female Yahoo Exec Lashes Back
2.   Seagate Unveils Networked Drives
3.   For Partners, Microsoft Is in the Clouds
4.   Microsoft Revamps Office 365 Plans
5.   Data Recovered from 'Wiped' Phones


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
Most Networks Not Ready for IoT
But most enterprises are prepared.
Average Rating:
Small Biz Learns Recession Lessons
Rebuilding smarter, more tech-savvy.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Mobile Technology Spotlight
Nvidia Revamps Shield as an Android Game Tablet
Going after hardcore PC gamers, Nvidia is releasing a gaming-focused tablet that works with a controller. The Shield Tablet follows the Shield Portable gaming handheld Nvidia released last year.
 
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 
Will iPhone 6 Cannibalize Apple's Tablet Sales?
Could Apple’s iPhone 6 -- it’s so-called super-size phone due to hit store shelves this fall -- come back to haunt the smartphone maker? Some observers say yes; others say preposterous.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.