Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Apple/Mac
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
3 Mobile Marketing Trends for 2014
3 Mobile Marketing Trends for 2014

By Jennifer LeClaire
January 14, 2014 1:42PM

    Bookmark and Share
In 2014, Forrester Research expects new mobile-centric ad formats to emerge, more effective mobile video inventory to grow, and more mobile ad network inventory to shift to the exchanges. Improvements in user identification will be a primary driver for these changes. Forrester also predicts that mobile will be a key driver of 'big data.'
 


2013 was the year of BYOD. Mobility and productivity were at the fore of discussions from corporate America to entrepreneurs and companies of all sizes. So what’s in store for 2014 on the mobility front?

Thomas Husson, a vice president and principal analyst at market research firm Forrester Research, is making some keen predictions about mobile trends for marketers. While he admits that his mobile trend predictions for 2013 are still evolving -- making them still relevant for 2014 -- he has some new thoughts worth exploring.

“During 2014, we’ll pass a key milestone: an installed base of 2 billion smartphones globally,” Husson wrote in a blog post. “Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations -- it will transform your entire business. 2014 will be the year that companies increase investments to transform their businesses, with mobile as a focal point.”

With that in mind, let’s look at Husson’s three big mobile trend predictions for 2014.

Shifting to Big Data

First, Husson predicts, the competitive advantage in mobile will shift from experience design to 'big data' and analytics. That’s a fairly safe prediction given the overall and increasing industry emphasis on these sectors.

“Mobile is transformative but only if you can engage your consumers in their exact moment of need with the right services, content, or information,” he said. “Not only do you need to understand their context in that moment but you also need insights gleaned from data over time to know how to best serve them in that moment.”

Deeper Customer Insights

Second, Husson predicts mobile contextual data will offer deep customer insights -- beyond mobile. As he sees it, mobile is a key driver of big data.

“Most advanced marketers will get that mobile’s value as a marketing tool will be measured by more than just the effectiveness of marketing to people on mobile Web sites or apps,” he said. “They will start evaluating mobile’s impact on other channels.”

Mobile Advertising Matures

Some say Facebook proved the mobile advertising point in 2013. Others say Google pushed the envelope. Either way, Husson is predicting mobile advertising will start maturing in 2014.

“In 2014, we expect new mobile-centric ad formats to emerge, more effective mobile video inventory to grow, and more mobile ad network inventory to shift to the exchanges,” he said. “Improvements in user identification will be a primary driver for these changes, but don’t get too excited yet: No industry-accepted, non-cookie standard for user ID will be developed this year, so no one solution will offer massive reach.”

The China Factor

Beyond his predictions, Husson is also keeping watch on Asia. It will be extremely interesting to learn from Asia how to combine scale and innovation, he said, as Forrester expects China to pass the 500 million smartphones mark in 2014. That would give China nearly as many smartphone users as the U.S. and Europe combined.

“It will drive huge social mobile audiences on the likes of WeChat and Line. Like most Southeast Asian and emerging countries, China doesn’t have the established infrastructure within the enterprise that chains too many companies to their legacy policies, processes, or platforms,” Husson said. “The combined newness of the Internet and mobile makes everyone an entrepreneur.”
 

Tell Us What You Think
Comment:

Name:

text message:

Posted: 2014-01-23 @ 8:48am PT
Text marketing is accessible by 98 percent of U.S. cell phone users and yields the highest open rate within mobile marketing. And with multimedia text messages, or MMS, fast ascending.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Apple/Mac
1.   Samsung: $2.2B Too Much for Apple
2.   Google, Rockstar Suit Stays in Calif.
3.   Samsung Tech Experts Talk Patents
4.   Phones Annoy Patent Trial Judge
5.   Apple vs. Samsung: Latest News


advertisement
Samsung: $2.2B Too Much for Apple
Says $38.4M more like it for patents.
Average Rating:
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Phones Annoy Patent Trial Judge
Disrupting Apple-Samsung proceedings.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.