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Last month, BlackBerry CEO Thorsten Heins had also described the launch day in Canada as 50 percent "better than any other launch day in our history" in that country. He said the sales in the U.K. were "close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."
There had also been reports of lines outside stores in the U.K. selling the Z10, and of sellouts by some retailers, including Carphone Warehouse. On that latter subject, however, some analysts said retailers had received fewer than 15 units per store for most stores, indicating the shortage was inventory-related.
Even as observers try to sift the tea leaves to find out if the new BlackBerry is catching on, BlackBerry is moving forward. The company recently released its first update for the Z10, available over-the-air. The update included over 60 optimizations to increase battery life, improve the performance of the camera and of third-party apps, and fix issues with phone conversations, calendar and contacts.
Current Analysis' Avi Greengart noted that the launch schedule for the company's U.S. release later this month or in early April "is not helping BlackBerry," since the energy and buzz from the Jan. 30 launch will have dissipated -- plus BlackBerry will be battling the buzz from Samsung's Galaxy S IV launch on March 14.
Posted: 2013-03-05 @ 3:11pm PT
They had a sale on for a few days - that's all!!