Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
AT&T Offers Push-to-Talk Via iPhone App
AT&T Offers Push-to-Talk Via iPhone App

By Jennifer LeClaire
June 10, 2013 1:11PM

    Bookmark and Share
With regard to AT&T's launch of enhanced push-to-talk capabilities for the iPhone, analyst Roger Entner suggests push-to-talk is "always useful, especially for groups in the trades. But usually they are looking for a rugged device and the iPhone is not really that rugged. So it's nice to have." But, he doubts it will cause a market shift.
 

Related Topics

AT&T
iPhone
Mobile
Smartphone
Wi-Fi



In a move to woo more business customers to its wireless service, AT&T is rolling out an Enhanced Push-to-Talk service through a new app for the iPhone 5 and iPhone 4S. It's the first time a U.S. carrier is offering push-to-talk on the iconic device.

Beyond the iPhone capabilities, AT&T said its enhanced push-to-talk service can now be used over Wi-Fi. That, the wireless carrier said, means improved in-building coverage and access to the service via compatible Wi-Fi networks for AT&T customers. The company has more than 32,000 AT&T Wi-Fi Hot Spots.

"Across industries such as manufacturing, engineering, hospitality, construction and government, organizations need instant communications in challenging environments," said Mike Troiano, vice president of Advanced Mobility Solutions, AT&T Business Solutions. Troiano said the company's service makes it possible to "communicate faster and to larger talk groups."

The Mobile Worker Equation

AT&T lists four key features of Enhanced Push-to-Talk for iPhone. Troiano already mentioned one of them: larger contact lists and talk groups. By incorporating the iPhone into its push-to-talk mix, AT&T is broadening its audience. That should help turn the heads of business customers that prefer Apple, as well as others who frequently communicate with Apple users.

The new service also offers the ability to combine push-to-talk services and mobile applications and supervisory override that allows supervisors to communicate important time-sensitive messages to their team. AT&T says call setup takes less than one second.

"The performance of AT&T's EPTT service was comparable to traditional mobile voice services," IDC analyst John Weber recently wrote in a report. "With many mobile workers working within the four walls of the enterprise, building in Wi-Fi functionality is an important element to consider."

The Bigger Story

We turned to Roger Entner, a wireless industry analyst at Recon Analytics, to get his take on the new enhanced services. He told us push-to-talk was so popular in the past because it represented free calling. Now, with unlimited calling on virtually every plan, it's not as important.

"It's always useful, especially for groups in the trades. But usually they are looking for a rugged device and the iPhone is not really that rugged. So it's nice to have. It's rounding out the offer. I doubt it will make market share shift," Entner said.

Where Entner does expect a greater shift is in AT&T's decision to change its handset renewal period from 20 months to 24 months, following the same move Verizon recently initiated. He said this move will have a greater impact on AT&T's margins than push-to-talk.

"I would not expect the handset replacement cycle to lengthen significantly, which is right now at 21.7 months. It has been the same for the last three years. On average, Americans change in less than two years," he said. "People are changing handsets at three points in the handset's life: after a year, when there is a new model coming out for the new phone; after two years, when they are eligible for the subsidized pricing; and then, whenever it breaks. That could be up to six or seven years."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   LG Unrolls a TV Screen That Rolls Up
2.   Silent Circle Offers Roam-Free Plan
3.   LinkedIn Replaces Contacts Mobile App
4.   Is Apple Dumping iPhones on eBay?
5.   Data Recovered from 'Wiped' Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.