News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
New CEO Plans To Return BlackBerry to Its Roots
New CEO Plans To Return BlackBerry to Its Roots

By Barry Levine
January 8, 2014 11:40AM

    Bookmark and Share
John Chen, BlackBerry's newest CEO, said he planned for BlackBerry to show a profit by fiscal 2016. Over the next 18 months, he told reporters at CES in Las Vegas, his company "will only focus on enterprise," including more of an emphasis on its mobile device management software, Big Data and device-to-device communications.

What directions will BlackBerry, under new leadership, now take? This week, CEO John Chen made comments at the Consumer Electronics Show in Las Vegas that clearly point the company toward a re-emphasis on its characteristic physical keyboard, a refocus on its base in the enterprise market, and a continuing emphasis on the security of its products.

On Monday, Chen spoke to Bloomberg Television at CES about his fondness for physical keyboards. He added that his company will "predominantly" feature physical rather than touchscreen keyboards, a turnaround from the touchscreen BlackBerry 10 models the company released in the last year.

The emphasis on physical keyboards ties in with BlackBerry's focusing once again on the enterprise market, which has shown a fondness for physical keys because of the speed with which messages can be typed. As an indication of its reclaiming its reputation in real keyboards, BlackBerry has filed suit against the maker of a snap-on keyboard for the iPhone, called the Typo Keyboard, which the Canadian phone maker claimed is derived from its products.

Two Smartphones

The new CEO also said that his company will launch two new smartphones this year, one a touchscreen model manufactured by China's Foxconn that will be priced under $200, and the other a high-end model with a physical QWERTY keyboard.

Additionally, Chen commented on the five-year commitment his company recently made with Foxconn to design and make some of its phones. He told Bloomberg that Foxconn "can be a really great partner," because it removed the risk of excess inventory and because Foxconn has an "ability to penetrate various different markets," such as developing or emerging markets.

In a separate discussion Tuesday with a group of reporters at CES, Chen said he planned for BlackBerry to show a profit by fiscal 2016. Over the next 18 months, he told the reporters, his company "will only focus on enterprise," including more of an emphasis on its mobile device management software, Big Data and device-to-device communications.

'DNA Is in the Enterprise'

But, at the same time, Chen also said BlackBerry was not abandoning the consumer market, as represented by the continued development and promotion of the popular BlackBerry Messenger Service (BBM). Although BBM is consumer-focused, the company has also been pitching BBM to businesses as a more secure communications tool than other such products.

As part of a new effort to reinforce its overall image as a vendor who is conscious of security issues relating to its business and governmental customers, Chen confirmed that BlackBerry would be opening a Security Innovation Center in Washington, D.C., for demonstrations and "dialog" between public and private sectors.

Ramon Llamas, an analyst with industry research firm IDC, told us that BlackBerry's "DNA is in the enterprise," so this re-emphasis is a return to its roots. He also noted that, "if you lined up all the smartphone keyboards, BlackBerry's physical keyboard stands out," and added that hard keys "are still in demand."

The company is simply giving "people what they want," he said.

Tell Us What You Think


APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

 Mobile Tech
1.   BBM Now Available on Windows Phone
2.   Virgin Mobile Offers Custom Plans
3.   Asana Revamps Mobile App
4.   Android 'Fake ID' Puts Millions at Risk
5.   FTC Wants Fix for Mobile Cramming

Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.