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Welltok is a business focused on health management, which is developing an app that will create health paths for consumers. The personalized itineraries, sponsored by health plans, health systems and health retailers, will include content and condition-management programs, where users will be rewarded for engaging in healthy behaviors. "CafeWell Concierge" powered by Watson is to enable consumers to ask their own questions or choose from a list of health-related questions. Consumers will receive real-time responses.
"The significance here is that IBM will enable other companies, large and small, to embed access to Watson into their products and services, or better yet, to build applications on top of it," said Mohamad Makhzoumi, Partner at New Enterprise Associates and board member at Welltok. "This could bring about a paradigm shift not only in how people interact with computers, but in how we live our lives."
Frost & Sullivan recently recognized IBM Watson with the 2013 North America Award for New Product Innovation. Gartner cited IBM Watson in its Top 10 Strategic Technology Trends for 2014.
Named after IBM founder Thomas J. Watson, the cognitive technology was developed in IBM's Research Labs. "Watson can process information similar to the way people think," according to IBM, "representing a significant shift in the ability for organizations to quickly analyze, understand and respond to vast amounts of big data."