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Apple Cuts Price of Some MacBooks, Upgrades Others

Apple Cuts Price of Some MacBooks, Upgrades Others
By Adam Dickter

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One way Apple is revving up interest in Macs is by slapping a "Made in the USA" label on some of them. As President Obama noted in his State of the Union Address (with Apple CEO Tim Cook in the audience), Apple will soon resume making some Macs here in a $100 million venture, though it remains to be seen which models and what kind of volume.
 



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"However, even if Apple did that, I would not expect the whole product to be convertible to a tablet, but just a different way of interacting with the user interface -- you'd interchangeably use a mouse, trackpad, or touchscreen depending on which method makes the most sense."

Investing in the U.S.

One way Apple is revving up interest in Macs is by slapping a "Made in the USA" label on some of them. As President Obama noted in his State of the Union Address Tuesday night (with Apple CEO Tim Cook in the audience), the company will soon resume making some computers here in a $100 million venture, though it remains to be seen which models and what kind of volume.

Still the most profitable company in America -- its $13.1 billion in earnings in the last quarter of 2012 outshone ExxonMobil, Microsoft, Pfizer and others -- Apple is under pressure to come up with The Next Big Thing to keep it on top of the consumer heap as rivals start to nip at its heels. Recent rumors have suggested a connected watch and an Apple TV beyond the set-top box it currently offers to move it beyond what Cook has called a "hobby" for the company rather than a major venture.

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