News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note
Mobile Tech
Fiercely productive scanners
Average Rating:
Rate this article:  
News Corp. Targets School Market with Amplify Tablet
News Corp. Targets School Market with Amplify Tablet

By Jennifer LeClaire
March 7, 2013 10:21AM

    Bookmark and Share
The Wi-Fi version of the education-oriented Amplify Tablet is $299 when purchased with a two-year subscription at $99 per year. The Amplify Tablet subscription includes exclusive software designed for teaching and learning, pre-loaded content and reference tools, customer care, professional development and school-level device management.

News Corp. is hoping to be a worm in Apple's iPad, of sorts, with its new education-oriented tablet. The news giant unveiled its Amplify Tablet on Wednesday at the SXSWedu conference in Austin, Texas.

News Corp. is billing Amplify as the first open, tablet-based platform designed specifically for teaching and learning. The 10-inch tablet runs on Google's Android mobile operating system.

"We want to transform the way teachers teach and students learn," said Amplify CEO Joel Klein. "Technology has revolutionized the world, but not the classroom. Our hope is that this tablet will help change that."

More than a Tablet

The Amplify Tablet offers what the company calls a "Wi-Fi-enabled, one-to-one personalized learning solution." The device is $299 when purchased with a two-year subscription at $99 per year. The subscription includes exclusive software designed for teaching and learning, pre-loaded content and reference tools, customer care, professional development and school-level device management.

School districts can also opt to provide students with the Amplify Tablet Plus, which includes a 4G data plan. The Amplify Tablet Plus is priced at an introductory offer of $349 for the device when purchased with a two-year subscription at $179 per year. The subscription includes everything in the Amplify Tablet and 4G LTE connectivity, smart data-management tools and more.

"This is more than just a tablet. It's a complete learning solution organized around the school day," said Stephen Smyth, president of Amplify's Access division. "We believe it's both more affordable and more impactful than just about any other product in the education technology market."

Niche Tablet Market Growing

Avi Greengart, principal analyst at Current Analysis, told us he has not used the tablet yet, but vertical tablets are definitely an area of interest.

Toys"R"Us last September rolled out a tablet aimed at children. Dubbed Tabeo, the device is loaded with content that Toys"R"Us hopes causes children to nag their parents to buy them one and offers security features to keep children safe. After plenty of buzz at launch, though, there has not been much talk about the tablet.

Panasonic has offered a rugged tablet called the Toughpad for hard-core users. Nabi 2 offers a touchscreen tablet for children, as does Leapfrog. And Dell targeted the healthcare and financial industries with it latest tablet launch.

Apple Reigns in Education

But competing against tablet market dominator Apple with a niche tablet and a tablet that targets the education market are two different things. The iPad is a big winner in the education market.

"Education is also an area where Apple is doing particularly well using its general-purpose tablet," Greengart said. "There are a lot of apps, and versatility makes it one of the more successful tablets in education."

Apple has iTunes U and iBooks for the iPad, both of which the education market is finding valuable. How valuable? A Houghton Mifflin Harcourt study found that 78 percent of students who use the iPad for Algebra 1 tested Proficient or Advanced. That compares with 59 percent who did not use the iPad.

Tell Us What You Think



Posted: 2013-03-08 @ 5:54am PT
Amplify looks expensive, there is a $99 yearly subscription fee ontop of the $299 as well as requiring 1000 unit purchase to get the $299 pricing and 2 year committment on the subscription. I think that Educational Resources' LearnPad looks to be the best Classroom Tablet Solution to date and is $299 with no fees.

APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

 Mobile Tech
1.   Cortana Fills Windows Phone Gap
2.   Galaxy S5 Phone: Less Can Be More
3.   Beware: Facebook Shares Your Locale
4.   Android Gets Chrome Remote Desktop
5.   Amazon 3D Smartphone Pics Leaked

BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Cortana Fills Windows Phone Gap
Siri-like virtual assistant has promise.
Average Rating:
Galaxy S5 Phone: Less Can Be More
Most formidable iPhone competitor yet.
Average Rating:

Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.