Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
BlackBerry 10 Launch To Be Jan. 30 -- After Holiday Season
BlackBerry 10 Launch To Be Jan. 30 -- After Holiday Season

By Jennifer LeClaire
November 12, 2012 11:01AM

    Bookmark and Share
"It's too late," said analyst Michael Disabato of RIM's BlackBerry 10 launch. "Who's going to be battling it out for Christmas? You've got Microsoft with Windows 8 and Surface and all of the Windows 8 phones. You've got various Android devices. You've got iPhone 5, iPad Mini, iPad 4 -- and old BlackBerry devices with an ancient BlackBerry operating system."
 

Related Topics

RIM
BlackBerry
BlackBerry Flow



Research In Motion on Monday announced the launch date for its much-anticipated BlackBerry 10. RIM will take the lid off the new mobile operating system at a Jan. 30 event.

The event will also showcase the first two BlackBerry 10 smartphones. However, RIM did not offer any sneak peeks at the new devices or the market timing in its announcement.

"In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs," said Thorsten Heins, president and CEO of RIM. "Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities."

Heins said all of this will be integrated with a new user interface called BlackBerry Flow that differentiates it from smartphone competitors. BlackBerry Flow makes possible what RIM is calling seamless navigation across open applications and the BlackBerry Hub.

Practically speaking, that means all messages, notifications, feeds, and calendar events come into the BlackBerry Hub and no matter what the user is doing with the device, with a simple gesture, they can peek into the Hub at any time.

Enough, But Too Late?

Michael Disabato, managing vice president of Network and Telecom at Gartner, told us that when RIM initially planned to roll out BlackBerry 10 in September, he thought the timing was perfect. Now he has a different view.

"It's too little, too late, or it might be enough, but too late. Let's just put it this way: It's too late. RIM missed Christmas," Disabato said. "Who's going to be battling it out for Christmas? You've got Microsoft with Windows 8 and Surface and all of the Windows 8 phones. You've got various Android devices. You've got iPhone 5, iPad Mini, iPad 4 -- and old BlackBerry devices with an ancient BlackBerry operating system and they are going to try to go head-to-head with that."

The only consumers who are going to be interested in the new BlackBerry, which will likely roll out sometime in the first quarter of 2013, are the die-hard BlackBerry fans, Disabato said. Business and government users may also be interested in the new devices for security purposes.

The BlackBerry 10 platform has recently achieved FIPS 140-2 certification, which means that government agencies will be able to deploy BlackBerry 10 smartphones and BlackBerry Enterprise Service 10 as soon as it is available. RIM also recently announced that BlackBerry 10 smartphones have now entered more than 50 carrier labs with many more entries expected in the coming weeks.

Balancing Work and Play

That said, the new mobile operating system does have inviting features. For example, the BlackBerry Keyboard claims to learn how you write and adapt to how you type so you can write faster and more accurately, giving you the kind of legendary typing experience that only BlackBerry can deliver.

And BlackBerry Balance works to satisfy both customer and corporate needs without compromising on either by keeping personal apps and information separate from work data. The customer can switch from their personal to work profile with a gesture. The work profile is encrypted and secure so organizations can protect their content and applications, while also letting customers get the most out of their smartphone for their personal use.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Silent Circle Offers Roam-Free Plan
2.   LinkedIn Replaces Contacts Mobile App
3.   Is Apple Dumping iPhones on eBay?
4.   Data Recovered from 'Wiped' Phones
5.   Another Day, Another IoT Consortium


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.