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Is Microsoft Leaving Billions on Table with No Office for iPad?
Is Microsoft Leaving Billions on Table with No Office for iPad?

By Jennifer LeClaire
February 15, 2013 11:28AM

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"Consumers would pay a price for Office that's similar to what they pay for most apps," said analyst Michael Cherry. "The downside is it could slow the sale of more-expensive PCs with more-expensive versions of Office. It would probably cannibalize sales somewhat on other platforms. There's a case for and a case against doing it."
 



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Michael Cherry, an analyst with Directions on Microsoft, said that if Microsoft offered Office for the iPad, many people would probably buy it and it indeed would drive a new revenue stream.

"Consumers would pay a price for Office that's similar to what they pay for most apps. The downside is it could slow the sale of more-expensive PCs with more-expensive versions of Office. It would probably cannibalize sales somewhat on other platforms," Cherry told us. "There's a case for and a case against doing it. People would probably buy it, but the more interesting question is would they use it?"

For Cherry's part, he would not use Office on the iPad and doesn't use Office on his Microsoft Surface RT, either. He uses Evernote to take notes. If the notes need to be presented in a cleaner format, he e-mails them to his laptop and transfers them into Office.

"I do content creation on my iPad, but I don't have to do the final formatting of my work on it," Cherry said. "I'm sure that a lot of iPad users would buy Office. I'm not sure it would be the No. 1 application they use on the device, however. The attributes of tablets don't lend themselves to Office."

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