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'Inverse of a Smartphone'
Dazzling cameras are an increasingly crucial aspect of smartphones. Last year, T-Mobile and HTC came out with the MyTouch 4G Slide, with an eight-megapixel camera that had a dual-LED flash and boasted no shutter lag, a problem plaguing many cell phone cameras, in an attempt to differentiate itself from similar devices.
Samsung's latest flagship smartphone, the Galaxy S III, has an 8-megapixel camera with such features as a CMOS image sensor, autofocus, face detection, exposure compensation, High Dynamic Range mode and more. Apple's iPhone 5 also has an 8-megapixel camera, with a five-element lens.
But the Samsung Camera seems to break new ground as a non-smartphone, non-tablet sold through a carrier. It may have limited holiday-gift appeal, though, since it requires a data plan.
"It's the inverse of a smartphone, in fact all it's missing is the ability to make phone calls," said Michael Gartenberg of Gartner Research.
"The idea of ubiquitous connections and an app-driven architecture make sense in a world driven by personal cloud services. Samsung, however, will need to explain this device to consumers and AT&T will need to figure how to train their staff and effectively sell cameras in a store where consumers don't typically buy them."