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After that, every time a user checks-in on Facebook, Neolane is notified and is able to push a fully personalized offer through "Brand X's" mobile application. Additionally, "Brand X" can also send personalized emails. As a result, "Brand X" immediately has a more tailored line of communications to the user. Moving forward, message content can be personalized to the individual, with specific messaging reactions easily gathered and measured by "Brand X."
"This extended feature within Neolane opens the door to improving customer needs, as well as refining and optimizing trigger campaigns-all of which can add significant value to any marketing program," commented Dehoche.
Recognizing new customer engagement paradigms created by the convergence of Social, Local and Mobile, Neolane has been at the forefront of SoLoMo marketing. In March 2011, the company launched Neolane Social Marketing, which includes capabilities for transforming anonymous fans into addressable contacts via social opt-in, and engaging them in one-to-one dialogues seamlessly across social and other channels. This was followed in October 2011 with unique capabilities for generating personalized content on Facebook brand pages via Neolane Interaction, the company's real-time recommendation engine. Most recently, Neolane introduced the Neolane Mobile App Channel, which includes industry-first capabilities for delivering 1:1 push notifications and in-app content via mobile apps.
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world's leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.