News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Touch-Screen Laptops Fall Short in Sales
Touch-Screen Laptops Fall Short in Sales

By Barry Levine
August 13, 2013 9:59AM

    Bookmark and Share
One issue resulting in lower touch-screen laptop sales has been the higher price of touch-capable laptops, as they can continue to cost hundreds of dollars more than their non-touch brethren. Other factors hindering a demand for touch-screen-based computers include the lack of applications whose value is enhanced by the use of touch.

By orienting Windows 8 around a touch-based interface, Microsoft was making a calculated guess that touch-screens would become widely popular. Now, however, a new projection from IDC indicates that touch-screen laptop shipments this year will be significantly lower than previous estimates.

IDC had estimated earlier this year that as many as 18 percent of all laptops sold in 2013 would be touch, but now it is projecting touch-capable laptops will only capture 10 -15 percent of the market.

Industry research firm NPD DisplaySearch predicted in April that about 12 percent of notebooks sold this year would be touch-capable.

Cost, Apps, Fatigue

When it released Windows 8, Microsoft described its new approach as "touch-first," and said it was creating a unifying touch experience across all devices. In January, an executive from Microsoft attributed the slow adoption of Windows 8 to the relatively scarce availability of touch-based PCs. Similarly, various industry observers have suggested that, once touch-capable laptops and desktops became more available, Windows 8 would become more widely adopted.

One issue has been the higher price of touch-capable laptops, as they can continue to cost hundreds of dollars more than their non-touch brethren. Other factors hindering a demand for touch-screen-based computers include the lack of applications whose value is enhanced by the use of touch, the considerable issue of arm fatigue when employees are using touch interaction all day long, and the additional time and expense of training.

Laura DiDio, an analyst with Information Technology Intelligence Corp., told NewsFactor it is "pretty clear that Steve Sinofsky and other factions at Microsoft knew they were getting beaten up in the press" for not having foreseen the boom in touch-screen tablets and smartphones. But, she said, "they went too far into the other direction." Steven Sinofsky, who left Microsoft in fall of last year, had been the President of the Windows Division.

She added that "the younger group that is coming up now is much more used to touch-screen," although there are still such issues as price differentials and user experience.

'Have a Choice'

DiDio also mentioned a study conducted by her company last fall, in which 22 percent of the responding business users said they were unhappy with the Windows touch-oriented graphical user interface. More recently, her data shows that number is up to 34 percent. She cited one user as saying that Microsoft's Windows 8 "took every day tasks that needed only a couple of mouse clicks" and made them more complex by introducing touch.

In particular for the business market, Didio said, Microsoft at this point needs to let potential customers and Windows users know that future editions will give them "a choice" about whether to use the touch interface or the traditional desktop one.

Windows 8.1, which is expected to become available this fall, allows users to boot directly into the traditional desktop instead of starting with the touch-based Start screen, and it will bring back a Start button-like feature.

Tell Us What You Think

Name: is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.

1.   Design Central to Microsoft Future
2.   Schools Buy Million Chromebooks in Q2
3.   IRS: Lerner's Hard Drive Destroyed
4.   US Orders a New Cray for Nuclear Arms
5.   IBM Earmarks $3B for Next-Gen Chips

Design Central to Microsoft Future
New ethos a break from functional past.
Average Rating:
Most Networks Not Ready for IoT
But most enterprises are prepared.
Average Rating:
Gartner Sees Tablets Up, PCs Down
But PC sales are recovering.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.